# Emigre Brand Identity

A complete profile of **Emigre**'s visual system — colors, typography, components, and personality — extracted from [http://www.emigre.us/](http://www.emigre.us/).  
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.emigre.us/.

- **Primary**: #FFEFE5 \(rgb(255, 239, 229)\)
- **Secondary**: #FFF5EF \(rgb(255, 245, 239)\)
- **Accent**: #12F3E4 \(rgb(18, 243, 228)\)
- **Background**: #FFFFFF \(rgb(255, 255, 255)\)
- **Text Primary**: #333333 \(rgb(51, 51, 51)\)
- **Link**: #E7FEFC \(rgb(231, 254, 252)\)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Source Sans Pro \[[Google Fonts →](https://fonts.google.com/specimen/Source+Sans+Pro)\]
- **Heading**: IBM Plex Sans \[[Google Fonts →](https://fonts.google.com/specimen/IBM+Plex+Sans)\]  
  IBM Plex Sans, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Emigre's actual button styles.

### Button Primary

- **buttonPrimary**  
  - Background: #12F3E4  
  - Text Color: #000000  
  - Border Radius: 1px  
  - Shadow: none

### Button Secondary

- **buttonSecondary**  
  - Background: #F5FEFE  
  - Text Color: #333333  
  - Border Radius: 0px  
  - Shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: NRIs in the US

## Emigre Brand in the Wild

Source: [emigre.us](https://www.emigre.us/)

.png)

Source: [emigre.us](https://www.emigre.us/)

.png)

Source: [emigre.us](https://www.emigre.us/)

Source: [emigre.us](https://www.emigre.us/)

Source: [emigre.us](https://www.emigre.us/)

Source: [emigre.us](https://www.emigre.us/)

## Frequently Asked Questions

1. **What is Emigre's primary brand color?**  
   Emigre's primary brand color is #FFEFE5. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Emigre use?**  
   Emigre uses #12F3E4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Emigre use?**  
   Emigre uses Source Sans Pro for body text and IBM Plex Sans for headings. Fonts were detected on http://www.emigre.us/ as part of their live design system.
4. **Does Emigre use a light or dark theme?**  
   Emigre's primary site uses a light color scheme, with a background of #FFFFFF.
5. **Where can I find Emigre's logo?**  
   Emigre's logo is available directly on their site (http://www.emigre.us/). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from http://www.emigre.us/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Emigre.

## Methodology

Brand data on this page was extracted from [http://www.emigre.us/](http://www.emigre.us/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Emigre.