# Embrace Brand Identity

A complete profile of **Embrace**'s visual system — colors, typography, components, and personality — extracted from https://embrace.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/embrace
- Machine-readable JSON: https://characterquilt.com/branding/embrace.json
- Per-page llms.txt: https://characterquilt.com/branding/embrace/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EEFF04 |
| Accent | #A79E97 |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #EEFF04
- secondary: #540207
- accent: #A79E97
- background: #FFFFFF
- textPrimary: #231F1F
- link: #A79E97

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://embrace.io/wp-content/themes/embraceio/library/images/logo-yellow.svg
- Favicon: https://embrace.io/wp-content/themes/embraceio/library/images/favicon/favicon.ico
- Social card (og:image): https://embrace.io/wp-content/uploads/2023/07/Embrace-Logo-Pref-Lead-on-Yellow_1200x627.png

## Brand Personality

Tone: professional · Energy: medium · Audience: tech professionals

## Embrace Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **State of Mobile Experiences 2023: Benchmarking App Performance**
  - Image: 
  - Source: [Link](https://embrace.io/blog/mobile-app-benchmarking-2023/)
- **Blog Overview | Embrace**
  - Image: 
  - Source: [Link](https://embrace.io/blog/)
- **Mobile performance traces 101: Shifting your mindset from backend to mobile observability**
  - Image: 
  - Source: [Link](https://embrace.io/blog/mobile-performance-traces-101/)
- **Blog Overview | Embrace**
  - Image: 
  - Source: [Link](https://embrace.io/blog/)
- **OpenTelemetry Challenges: Handling Long-Running Spans**
  - Image: 
  - Source: [Link](https://embrace.io/blog/opentelemetry-challenges-handling-long-running-spans/)
- **SpeedCurve joins Embrace!**
  - Image: 
  - Source: [Link](https://embrace.io/blog/speedcurve-joins-embrace/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.