Embrace Brand Identity

A complete profile of Embrace's visual system — colors, typography, components, and personality — extracted from https://embrace.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/embrace
• Machine-readable JSON: https://characterquilt.com/branding/embrace.json
• Per-page llms.txt: https://characterquilt.com/branding/embrace/llms.txt

Quick Facts

Color Palette

• primary: #EEFF04
• secondary: #540207
• accent: #A79E97
• background: #FFFFFF
• textPrimary: #231F1F
• link: #A79E97

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo: https://embrace.io/wp-content/themes/embraceio/library/images/logo-yellow.svg
• Favicon: https://embrace.io/wp-content/themes/embraceio/library/images/favicon/favicon.ico
• Social card (og:image): https://embrace.io/wp-content/uploads/2023/07/Embrace-Logo-Pref-Lead-on-Yellow_1200x627.png

Brand Personality

Tone: professional · Energy: medium · Audience: tech professionals

Embrace Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• State of Mobile Experiences 2023: Benchmarking App Performance
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  • Source: Link
• Blog Overview | Embrace
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  • Source: Link
• Mobile performance traces 101: Shifting your mindset from backend to mobile observability
  • Image:
  • Source: Link
• Blog Overview | Embrace
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  • Source: Link
• OpenTelemetry Challenges: Handling Long-Running Spans
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  • Source: Link
• SpeedCurve joins Embrace!
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.