# Embedder Brand Identity

A complete profile of **Embedder**'s visual system — colors, typography, components, and personality — extracted from https://www.embedder.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/embedder
- Machine-readable JSON: https://characterquilt.com/branding/embedder.json
- Per-page llms.txt: https://characterquilt.com/branding/embedder/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3B82F6 |
| Accent | #E8E8E8 |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #3B82F6
- accent: #E8E8E8
- background: #000000
- textPrimary: #000000
- link: #041940

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo:  
- Favicon:  
- Social card (og:image):

## UI Components

- buttonPrimary: background=#E8E8E8, textColor=#141414, borderColor=#D8D8D8, borderRadius=4px, shadow=none
- buttonSecondary: background=#1F1F1F, textColor=#E8E8E8, borderColor=#2E2E2E, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Embedder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Embedder | News**  
  - Image:   
  - Source: [https://embedder.com/news](https://embedder.com/news)  
- **Embedder | News**  
  - Image:   
  - Source: [https://embedder.com/news](https://embedder.com/news)  
- **Embedder | News**  
  - Image:   
  - Source: [https://embedder.com/news](https://embedder.com/news)  
- **Embedder | AI Firmware Engineer**  
  - Image:   
  - Source: [https://embedder.com/](https://embedder.com/) 
- **Embedder | Terms of Service**  
  - Image:   
  - Source: [https://embedder.com/terms-of-service](https://embedder.com/terms-of-service)  
- **Embedder | News**  
  - Image:   
  - Source: [https://embedder.com/news](https://embedder.com/news)

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#3B82F6",
    "accent": "#E8E8E8",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#041940"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans"
      ],
      "body": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E8E8E8",
      "textColor": "#141414",
      "borderColor": "#D8D8D8",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F1F1F",
      "textColor": "#E8E8E8",
      "borderColor": "#2E2E2E",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.embedder.com/_next/static/media/logo.9fa9c29f.svg",
    "favicon": "https://www.embedder.com/favicon.ico?favicon.c29994fa.ico",
    "ogImage": "https://embedder.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Embedder"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Embedder'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Accept",
      "reasoning": "Button #3 ('Accept') is likely the primary CTA due to its action-oriented text and light background color, which stands out against the dark theme."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 ('Contact Sales') is a secondary action with a different dark background color, making it distinct from the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Embedder'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```