# Ema Brand Identity

A complete profile of **Ema**'s visual system — colors, typography, components, and personality — extracted from [https://www.ema.co/](https://www.ema.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.ema.co/.

- **primary**: `#1F2430`  
- **rgb(31, 36, 48)**  
- **secondary**: `#EC5C68`  
- **rgb(236, 92, 104)**  
- **accent**: `#1F8844`  
- **rgb(31, 136, 68)**  
- **background**: `#F7F6F2`  
- **rgb(247, 246, 242)**  
- **textPrimary**: `#000000`  
- **rgb(0, 0, 0)**  
- **link**: `#1F8844`  
- **rgb(31, 136, 68)**

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Satoshi  
- **heading**: GT Super Display

## Visual Assets

Logo

Favicon

Social Card

## UI Components

### Button Primary

- **background**: `#1F8844`  
- **textColor**: `#FFFFFF`  
- **borderRadius**: `24px`  
- **shadow**: none

### Button Secondary

- **background**: `#FFFFFF`  
- **textColor**: `#1F2430`  
- **borderColor**: `#1F2430`  
- **borderRadius**: `24px`  
- **shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: enterprise businesses

## Ema Brand in the Wild

Source: [ema.co](https://www.ema.co/employee-experience)

Source: [ema.co](https://www.ema.co/additional-blogs/addition-blogs/non-agentic-vs-agentic-ai-systems)

## Frequently Asked Questions

### What is Ema's primary brand color?
Ema's primary brand color is `#1F2430`. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Ema use?
Ema uses `#1F8844` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Ema use?
Ema uses Satoshi for body text and GT Super Display for headings. Fonts were detected on https://www.ema.co/ as part of their live design system.

### Does Ema use a light or dark theme?
Ema's primary site uses a light color scheme, with a background of `#F7F6F2`.

### Where can I find Ema's logo?
Ema's logo is available directly on their site (https://www.ema.co/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://www.ema.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ema.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "GT Super Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1F2430",
    "secondary": "#EC5C68",
    "accent": "#1F8844",
    "background": "#F7F6F2",
    "textPrimary": "#000000",
    "link": "#1F8844"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "GT Super Display"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "gtSuperDisplay",
        "gtSuperDisplay Fallback",
        "Courier",
        "monospace"
      ],
      "paragraph": [
        "Satoshi"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F8844",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1F2430",
      "borderColor": "#1F2430",
      "borderRadius": "24px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ema.ai/_next/static/media/ema-logo.267c015f.svg",
    "favicon": "https://www.ema.ai/static/favicon.ico",
    "ogImage": "/images/emaImage.png",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  }
}
```