Ema Brand Identity

A complete profile of Ema's visual system — colors, typography, components, and personality — extracted from https://www.ema.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.ema.co/.

• primary: #1F2430
• rgb(31, 36, 48)
• secondary: #EC5C68
• rgb(236, 92, 104)
• accent: #1F8844
• rgb(31, 136, 68)
• background: #F7F6F2
• rgb(247, 246, 242)
• textPrimary: #000000
• rgb(0, 0, 0)
• link: #1F8844
• rgb(31, 136, 68)

Typography

Each font links to its Google Fonts page where available.

• primary: Satoshi
• heading: GT Super Display

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

• background: #1F8844
• textColor: #FFFFFF
• borderRadius: 24px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #1F2430
• borderColor: #1F2430
• borderRadius: 24px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: enterprise businesses

Ema Brand in the Wild

Source: ema.co

Source: ema.co

Frequently Asked Questions

What is Ema's primary brand color?

Ema's primary brand color is #1F2430. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ema use?

Ema uses #1F8844 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ema use?

Ema uses Satoshi for body text and GT Super Display for headings. Fonts were detected on https://www.ema.co/ as part of their live design system.

Does Ema use a light or dark theme?

Ema's primary site uses a light color scheme, with a background of #F7F6F2.

Where can I find Ema's logo?

Ema's logo is available directly on their site (https://www.ema.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.ema.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ema.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "GT Super Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1F2430",
    "secondary": "#EC5C68",
    "accent": "#1F8844",
    "background": "#F7F6F2",
    "textPrimary": "#000000",
    "link": "#1F8844"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "GT Super Display"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "gtSuperDisplay",
        "gtSuperDisplay Fallback",
        "Courier",
        "monospace"
      ],
      "paragraph": [
        "Satoshi"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F8844",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1F2430",
      "borderColor": "#1F2430",
      "borderRadius": "24px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ema.ai/_next/static/media/ema-logo.267c015f.svg",
    "favicon": "https://www.ema.ai/static/favicon.ico",
    "ogImage": "/images/emaImage.png",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  }
}