Ello Brand: Colors, Fonts, Logo & Visual Identity
Ello Brand Identity
A complete profile of Ello's visual system — colors, typography, components, and personality — extracted from https://www.ello.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.ello.com.
primary
#335C6E
rgb(51, 92, 110)
secondary
#E6F7F7
rgb(230, 247, 247)
accent
#28B8B8
rgb(40, 184, 184)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#28B8B8
rgb(40, 184, 184)
link
#28B8B8
rgb(40, 184, 184)
Typography
Each font links to its Google Fonts page where available.
primary
Mulish
Mulish Google Fonts →
heading
Mulish
Mulish Google Fonts →
Mulish, sans-serif
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Ello's actual button styles.
Button Primary
buttonPrimary
background#28B8B8textColor#FFFFFFborderRadius32pxshadownone
Button Secondary
buttonSecondary
background#335C6EtextColor#647070borderRadius0pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: readers and book enthusiasts
Ello Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: ello.com
Image: cdn.prod.website-files.com
Source: ello.com
Image: cdn.prod.website-files.com
Source: ello.com
Image: cdn.prod.website-files.com
Source: ello.com
Image: cdn.prod.website-files.com
Source: ello.com
Image: cdn.prod.website-files.com
Source: ello.com
Frequently Asked Questions
What is Ello's primary brand color?
Ello's primary brand color is #335C6E. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Ello use?
Ello uses #28B8B8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Ello use?
Ello uses Mulish as the primary typeface across body and headings.
Does Ello use a light or dark theme?
Ello's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Ello's logo?
Ello's logo is available directly on their site (https://www.ello.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.ello.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ello.
Methodology
Brand data on this page was extracted from https://www.ello.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ello.