EliseAI Brand Identity

A complete profile of EliseAI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #3898EC
• accent: #7638FA
• background: #FFFFFF
• textPrimary: #000000
• link: #7638FA

Typography

• primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
• heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#F5F5F7, textColor=#7638FA, borderColor=#7638FA, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: housing and healthcare professionals

EliseAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Centralization
  • Image:
  • Source: https://eliseai.com/centralization
• Latest news from EliseAI
  • Image:
  • Source: https://eliseai.com/blog
• Latest news from EliseAI
  • Image:
  • Source: https://eliseai.com/blog
• Centralization Webinar Series - Registration
  • Image: %20(1)-min.jpg)
  • Source: https://eliseai.com/centralization-webinar
• Latest news from EliseAI
  • Image: _Hero_02092026.png)
  • Source: https://eliseai.com/blog
• ALN Data Shows Centralized Communities Leveraging AI Are Associated with 1.2% Higher Occupancy
  • Image:
  • Source: https://eliseai.com/resources/aln-data-shows-centralized-communities-leveraging-ai-are-associated-with-1-2-higher-occupancy

Working with these fonts

Not found on Google Fonts? Suggested flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter Tight",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#3898EC",
  "accent": "#7638FA",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#7638FA"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter Tight",
   "heading": "Inter Tight"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "72px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F5F5F7",
   "textColor": "#7638FA",
   "borderColor": "#7638FA",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/63cc1eef179b054a9306598d/66476225ce5605b468a87c34_Simple%20Logo%20White.svg",
  "favicon": "https://cdn.prod.website-files.com/63cc1eef179b054a9306598d/67afe0d1cb9d879ac7b3c943_Avatar-32.png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "EliseAI company logo in white"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 3,
  "reasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand 'EliseAI'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get Started",
   "reasoning": "Button #1 has a vibrant background color (#000000) with action-oriented text 'Get Started', making it a strong candidate for the primary CTA."
  },
  "secondary": {
   "index": 2,
   "text": "Get Started",
   "reasoning": "Button #2 has a different background color (#F5F5F7) and also features action-oriented text 'Get Started', making it suitable as a secondary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "housing and healthcare professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 3,
    "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand 'EliseAI'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}