Eligible Brand: Colors, Fonts, Logo & Visual Identity

Eligible Brand Identity

A complete profile of Eligible's visual system — colors, typography, components, and personality — extracted from https://eligible.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://eligible.com.

primary

Hex: #3E4F64
RGB: rgb(62, 79, 100)

secondary

Hex: #757C85
RGB: rgb(117, 124, 133)

accent

Hex: #E8427C
RGB: rgb(232, 66, 124)

background

Hex: #FFFFFF
RGB: rgb(255, 255, 255)

textPrimary

Hex: #192534
RGB: rgb(25, 37, 52)

link

Hex: #192534
RGB: rgb(25, 37, 52)

Typography

Each font links to its Google Fonts page where available.

primary

Font: BasierCircle

heading

Font: BasierCircle
Font: BasierCircle Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Eligible's actual button styles.

Button Primary

Background: #E8427C
Text Color: #FFFFFF
Border Radius: 30px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: healthcare businesses

Eligible Brand in the Wild

Image Source: eligible.com

Frequently Asked Questions

What is Eligible's primary brand color? Eligible's primary brand color is #3E4F64.
What accent color does Eligible use? Eligible uses #E8427C.
What font does Eligible use? Eligible uses BasierCircle as the primary typeface.
Does Eligible use a light or dark theme? Eligible uses a light color scheme.
Where can I find Eligible's logo? Eligible's logo is available on their site.
How was this brand profile generated? This profile was extracted from https://eligible.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://eligible.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BasierCircle",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3E4F64",
    "secondary": "#757C85",
    "accent": "#E8427C",
    "background": "#FFFFFF",
    "textPrimary": "#192534",
    "link": "#192534"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BasierCircle",
      "heading": "BasierCircle"
    },
    "fontStacks": {
      "heading": [
        "BasierCircle",
        "sans-serif"
      ],
      "body": [
        "BasierCircle",
        "sans-serif"
      ],
      "paragraph": [
        "BasierCircle",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E8427C",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://eligible.com/assets/logo-black-b21ff9632fc78036c25edb7498e5f056.digested.svg",
    "favicon": "https://eligible.com/assets/favicon-a8d6f840be0990d41e2c3b33760f5c7a660a925e9696c1d9f817c94b782083bb.png",
    "ogImage": "https://eligible.com/assets/redesign2017/pic-hero-home@2x-0902d522d004c6b992ce8d44b0d265c161aceb873a06c7dacc7c9d2fd7d94e86.png",
    "logoHref": "/",
    "logoAlt": "Eligible"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare businesses"
  }
}