# Eli Health Brand Identity

A complete profile of **Eli Health**'s visual system — colors, typography, components, and personality — extracted from [https://eli.health/](https://eli.health/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://eli.health/.  
**primary**  
`#B7CDF6`  
`rgb(183, 205, 246)`  
**secondary**  
`#1C0404`  
`rgb(28, 4, 4)`  
**accent**  
`#032B20`  
`rgb(3, 43, 32)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`  
**link**  
`#032B20`  
`rgb(3, 43, 32)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Spezia-Serif  
**heading**  
Spezia  
Spezia [Google Fonts →](https://fonts.google.com/specimen/Spezia)  
Spezia, sans-serif

## Visual Assets

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## UI Components

Live previews rendered using Eli Health's actual button styles.

### Input

- **background**: transparent  
- **textColor**: #313939  
- **borderColor**: null  
- **borderRadius**: 0px  
- **shadow**: none

### Button Primary

- **background**: #000000  
- **textColor**: #FFFFFF  
- **borderRadius**: 50px  
- **shadow**: none

### Button Secondary

- **background**: #FFFFFF  
- **textColor**: #000000  
- **borderColor**: #CCCCCC  
- **borderRadius**: 50px  
- **shadow**: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** health-conscious individuals

## Frequently Asked Questions

1. **What is Eli Health's primary brand color?**  
   Eli Health's primary brand color is #B7CDF6. It anchors the visual identity across their website, product UI, and marketing materials.  
2. **What accent color does Eli Health use?**  
   Eli Health uses #032B20 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.  
3. **What font does Eli Health use?**  
   Eli Health uses Spezia-Serif for body text and Spezia for headings.  
4. **Does Eli Health use a light or dark theme?**  
   Eli Health's primary site uses a light color scheme, with a background of #FFFFFF.  
5. **Where can I find Eli Health's logo?**  
   Eli Health's logo is available directly on their site (https://eli.health/).  
6. **How was this brand profile generated?**  
   This profile was extracted from https://eli.health/ using the Firecrawl branding extraction API.