llms.txt

ElevenLabs Brand Identity

A complete profile of ElevenLabs's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #9CA3AF
Accent #008000
Body Font Inter
Heading Font WaldenburgFH

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses looking for AI voice solutions

ElevenLabs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "WaldenburgFH",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#9CA3AF",
 "secondary": "#0D03AC",
 "accent": "#008000",
 "background": "#FDFCFC",
 "textPrimary": "#000000",
 "link": "#008000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "WaldenburgFH"
 },
 "fontStacks": {
 "heading": [
 "Waldenburg",
 "Waldenburg Fallback"
 ],
 "body": [
 "Inter"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": null,
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#000000",
 "textColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px, rgba(0, 0, 0, 0.04) 0px 2px 4px 0px
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22currentColor%22%20viewBox%3D%220%200%20117%2015%22%20aria-hidden%3D%22true%22%20style%3D%22height%3A%200.9375rem%3B%20overflow%3A%20visible%3B%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M41.507%203.698h-2.975l3.595%2011.054h3.203l3.595-11.054h-2.976l-2.25%208.327zM0%200h3.079v14.752H0zM6.115%200h3.079v14.752H6.115zM12.23%200h9.112v2.459H15.31V5.97h5.62V8.43h-5.62v3.863h6.033v2.46h-9.111zM23.222%200h2.913v14.752h-2.913zM27.892%209.215c0-4.029%202.004-5.765%205.124-5.765s4.896%201.715%204.896%205.806v.661h-7.148c.103%202.397.826%203.203%202.21%203.203%201.095%200%201.777-.64%201.901-1.756h2.913C37.602%2013.802%2035.578%2015%2032.974%2015c-3.305%200-5.082-1.756-5.082-5.785m7.148-1.22c-.144-2.024-.847-2.685-2.066-2.685s-1.983.682-2.19%202.686zM49.482%209.215c0-4.029%202.005-5.765%205.124-5.765%203.12%200%204.897%201.715%204.897%205.806v.661h-7.149c.104%202.397.827%203.203%202.211%203.203%201.095%200%201.777-.64%201.9-1.756h2.914C59.193%2013.802%2057.17%2015%2054.565%2015c-3.306%200-5.083-1.756-5.083-5.785m7.15-1.22c-.145-2.024-.848-2.685-2.067-2.685s-1.983.682-2.19%202.686zM73.304%200h3.079v12.293h5.785v2.46h-8.864z%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M82.891%209.215c0-4.215%201.942-5.765%204.442-5.765%201.24%200%202.376.703%202.83%201.447V3.698h2.976v11.054h-2.892V13.45c-.434.868-1.653%201.55-2.996%201.55-2.645%200-4.36-1.694-4.36-5.785m5.207-3.595c1.446%200%202.231%201.095%202.231%203.595s-.785%203.616-2.231%203.616c-1.447%200-2.273-1.116-2.273-3.616s.826-3.595%202.273-3.595M98.284%2013.45v1.302H95.39V0h2.913v4.897c.496-.765%201.653-1.447%202.893-1.447%202.438%200%204.38%201.55%204.38%205.765S103.676%2015%20101.135%2015c-1.343%200-2.438-.682-2.851-1.55m2.086-7.81c1.447%200%202.273%201.075%202.273%203.575s-.826%203.616-2.273%203.616c-1.446%200-2.231-1.116-2.231-3.616s.785-3.574%202.231-3.574%22%2F%3E%3Cpath%20d%3D%22M106.776%2011.467h2.913c.041%201.157.661%201.715%201.756%201.715s1.715-.496%201.715-1.364c0-.785-.475-1.074-1.508-1.322l-.889-.227c-2.52-.64-3.781-1.323-3.781-3.41%200-2.086%201.942-3.409%204.422-3.409s4.359.972%204.442%203.265h-2.913c-.062-1.012-.682-1.446-1.571-1.446s-1.508.434-1.508%201.26c0%20.764.496%201.054%201.364%201.26l.909.228c2.397.599%203.905%201.198%203.905%203.43%200%202.23-1.984%203.553-4.67%203.553-2.913%200-4.524-1.095-4.586-3.533M64.214%208.244c0-1.736.826-2.686%202.107-2.686%201.054%200%201.653.661%201.653%202.087v7.107h2.913V7.19c0-2.562-1.446-3.74-3.553-3.74-1.426%200-2.604.724-3.12%201.674V3.698h-2.955v11.054h2.955z%22%2F%3E%3C%2Fsvg%3E"
,"favicon": "https://elevenlabs.io/favicon.ico",
"ogImage": "https://elevenlabs.io/cover.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'ElevenLabs'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Sign up",
"reasoning": "Button #1 ('Sign up') is the primary CTA due to its action-oriented text and contrasting dark background, making it stand out as a key action for new users."
},
"secondary": {
"index": 2,
"text": "Get started",
"reasoning": "Button #0 ('Get started') serves as a secondary CTA with a lighter background, offering an alternative action for users."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals and businesses looking for AI voice solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'ElevenLabs'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}