# Elessar Brand Identity

A complete profile of **Elessar**'s visual system — colors, typography, components, and personality — extracted from [https://www.getelessar.com/](https://www.getelessar.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.getelessar.com/.

| Color Name | Hex Value | RGB Value |
|------------|-----------|-----------|
| Primary    | #000000   | rgb(0, 0, 0) |
| Accent     | #16161A   | rgb(22, 22, 26) |
| Background  | #F7F8FE   | rgb(247, 248, 254) |
| Text Primary | #16161A | rgb(22, 22, 26) |
| Link       | #000000   | rgb(0, 0, 0) |

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: DM Sans [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)
- **Heading**: Avenir [Google Fonts →](https://fonts.google.com/specimen/Avenir)

## Visual Assets

## UI Components

### Button Primary
- background: #16161A
- textColor: #F1F1F1
- borderRadius: 30px
- shadow: none

### Button Secondary
- background: #F7F8FE
- textColor: #ECEAF8
- borderRadius: 0px
- shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** tech-savvy professionals

## Elessar Brand in the Wild

## Frequently Asked Questions

**What is Elessar's primary brand color?**
Elessar's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Elessar use?**
Elessar uses #16161A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Elessar use?**
Elessar uses DM Sans for body text and Avenir for headings. Fonts were detected on https://www.getelessar.com/ as part of their live design system.

**Does Elessar use a light or dark theme?**
Elessar's primary site uses a light color scheme, with a background of #F7F8FE.

**Where can I find Elessar's logo?**
Elessar's logo is available directly on their site (https://www.getelessar.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://www.getelessar.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Elessar.

## Methodology

Brand data on this page was extracted from [https://www.getelessar.com/](https://www.getelessar.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.