llms.txt

Elementary Brand Identity

A complete profile of Elementary's visual system — colors, typography, components, and personality — extracted from http://elementary-data.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3C4052
Accent #3C4052
Body Font Geist
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals in AI and data sectors

Elementary Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Roobert",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3C4052",
    "secondary": "#FF24B6",
    "accent": "#3C4052",
    "background": "#F9F7F7",
    "textPrimary": "#1F2129",
    "link": "#19071F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "12.8px",
      "body": "11.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#999999",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3C4052",
      "textColor": "#FFFFFF",
      "borderColor": "#3C4052",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D6CBCD",
      "textColor": "#1F2129",
      "borderColor": "#D6CBCD",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/65ec9eebc532cfda4df5fcd7/692d8333bd266c8ffb257639_favicon-website.png",
    "ogImage": "https://cdn.prod.website-files.com/65ec9eebc532cfda4df5fcd7/692861e8939419460dcdd726_f672302ac6c06ea9800bd9d37d06515d_image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Elementary Data'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #6 'Book a Demo' has a neutral background color (#3C4052) and is labeled as 'is-primary', indicating it is the main call-to-action. The text 'Book a Demo' is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Explore all integrations",
      "reasoning": "Button #1 'Explore all integrations' has a different background color (#D6CBCD) and serves as a secondary action, complementing the primary CTA by offering additional exploration options."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals in AI and data sectors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Elementary Data'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}