llms.txt

Eight Sleep Brand Identity

A complete profile of Eight Sleep's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#1862FF
Accent	#E8EFFF
Body Font	NeueMontreal
Heading Font	NeueMontreal

Color Palette

primary: #1862FF
accent: #E8EFFF
background: #FFFFFF
textPrimary: #000000
link: #4158EE

Typography

primary: NeueMontreal — https://fonts.google.com/specimen/NeueMontreal
heading: NeueMontreal — https://fonts.google.com/specimen/NeueMontreal

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
buttonPrimary: background=#E8EFFF, textColor=#000000, borderRadius=4px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers interested in sleep technology

Eight Sleep Brand in the Wild

Announcing Our Partnership With Two-Time NBA Champion Danny Green

Source: Link
Eight Sleep | Blog

Source: Link
Autopilot: How It Works

Source: Link
Eight Sleep | Blog

Source: Link
Eight Sleep Research and Development

Source: Link
Sleep Balance: because “I think I slept fine” isn't a strategy

Source: Link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NeueMontreal",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1862FF",
    "accent": "#E8EFFF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4158EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NeueMontreal",
      "heading": "NeueMontreal"
    },
    "fontStacks": {
      "heading": [
        "NeueMontreal"
      ],
      "body": [
        "NeueMontreal"
      ],
      "paragraph": [
        "NeueMontreal"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E8EFFF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://res.cloudinary.com/eightsleep/image/upload/v1761171870/Logo_White_xwtn4w.svg",
    "favicon": "https://www.eightsleep.com/favicon.ico",
    "ogImage": "https://res.cloudinary.com/eightsleep/image/upload/c_fill,w_1200,h_630,f_jpg,q_auto/v1747147611/Homepage_c0dril.png",
    "logoHref": "/",
    "logoAlt": "Eight Sleep Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers interested in sleep technology"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}