Eight Sleep Brand Identity

A complete profile of Eight Sleep's visual system — colors, typography, components, and personality — extracted from http://eightsleep.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/eight-sleep
• Machine-readable JSON: https://characterquilt.com/branding/eight-sleep.json
• Per-page llms.txt: https://characterquilt.com/branding/eight-sleep/llms.txt

Quick Facts

Color Palette

• primary: #1862FF
• accent: #E8EFFF
• background: #FFFFFF
• textPrimary: #000000
• link: #4158EE

Typography

• primary: NeueMontreal — https://fonts.google.com/specimen/NeueMontreal
• heading: NeueMontreal — https://fonts.google.com/specimen/NeueMontreal

Visual Assets

• Logo: https://res.cloudinary.com/eightsleep/image/upload/v1761171870/Logo_White_xwtn4w.svg
• Favicon: https://www.eightsleep.com/favicon.ico
• Social card (og:image): https://res.cloudinary.com/eightsleep/image/upload/c_fill,w_1200,h_630,f_jpg,q_auto/v1747147611/Homepage_c0dril.png

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#E8EFFF, textColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers interested in sleep technology

Eight Sleep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Announcing Our Partnership With Two-Time NBA Champion Danny Green
  • Image: https://i0.wp.com/eightsleepcom.wpcomstaging.com/wp-content/uploads/2020/03/200114_8Sleep_DannyGreen-411_twitter.jpg?fit=5120%2C3840&ssl=1
  • Source: https://www.eightsleep.com/blog/announcing-our-partnership-with-two-time-nba-champion-danny-green/?srsltid=AfmBOoomxLZto49ONRSYl4E2dCSCxRMIr9xG99hhikRIh4JoO1qQcdMy
• Eight Sleep | Blog
  • Image: https://eight-eightsleep-react.s3.us-east-2.amazonaws.com/assets/blog_meta.jpg
  • Source: https://www.eightsleep.com/blog/?srsltid=AfmBOoq-JR4oT0FgTGYYvj_dbbr5IEKuq4i3Dhrqk5-yM72gz08lHRso
• Autopilot: How It Works
  • Image: https://i0.wp.com/eightsleepcom.wpcomstaging.com/wp-content/uploads/2026/04/20250914_IRONMAN_Nice_wc2025__H5_4328_6NZKAJnv_20250914043739.jpg?fit=5000%2C3335&ssl=1
  • Source: https://www.eightsleep.com/blog/smart-temp-autopilot/?srsltid=AfmBOopRR7KypCKZeq5DTFSICU7PPNppgsqzW2UbYO3wZYQJVtECRhJ2
• Eight Sleep | Blog
  • Image: https://eight-eightsleep-react.s3.us-east-2.amazonaws.com/assets/blog_hero_tennis_mobile.jpg
  • Source: https://www.eightsleep.com/blog/?srsltid=AfmBOorb1EnEkTgr_kCSR6t9Hl5pLvn9154pLzbVQLev9lqd7kzys7ZE
• Eight Sleep Research and Development
  • Image: https://res.cloudinary.com/eightsleep/image/upload/IMG_2183_115a55ab-b8b2-4916-9d50-d957ec11765b.jpg
  • Source: https://www.eightsleep.com/blog/author/eightsleepresearchteam/?srsltid=AfmBOorm-58SWoLlW93qGwvQBNZKQ3iO5jlY49M7j40vKlQwdyUm5_6h
• Sleep Balance: because “I think I slept fine” isn't a strategy
  • Image: https://i0.wp.com/eightsleepcom.wpcomstaging.com/wp-content/uploads/2026/03/FOTM-blog-asset_1.jpg?fit=1512%2C835&ssl=1
  • Source: https://www.eightsleep.com/blog/sleep-balance-dst/?srsltid=AfmBOoqv-QelJNNxYedR03QrLzYt17E06C2FC7ybr-N-iDZN0_v6JFGS

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.