ego Brand: Colors, Fonts, Logo & Visual Identity

ego Brand Identity

A complete profile of ego's visual system — colors, typography, components, and personality — extracted from https://egoai.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://egoai.com.

Color	Hex	RGB
primary	#9CA3AF	rgb(156, 163, 175)
secondary	#190606	rgb(25, 6, 6)
accent	#400F0F	rgb(64, 15, 15)
background	#000000	rgb(0, 0, 0)
textPrimary	#000000	rgb(0, 0, 0)
link	#400F0F	rgb(64, 15, 15)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
primary	Dela Gothic One	Google Fonts →
heading	Dela Gothic One	Google Fonts →

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using ego's actual button styles.

Button Primary

background: #FFFFFF
textColor: #000000
borderRadius: 0px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals interested in AI

ego Brand in the Wild

Image: egoai.com
Source: egoai.com

Frequently Asked Questions

What is ego's primary brand color?
ego's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ego use?
ego uses #400F0F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ego use?
ego uses Dela Gothic One as the primary typeface across body and headings.
Does ego use a light or dark theme?
ego's primary site uses a dark color scheme, with a background of #000000.
Where can I find ego's logo?
ego's logo is available directly on their site (https://egoai.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://egoai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ego.

Methodology

Brand data on this page was extracted from https://egoai.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ego.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Dela Gothic One",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#190606",
    "accent": "#400F0F",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#400F0F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Dela Gothic One",
      "heading": "Dela Gothic One"
    },
    "fontStacks": {
      "heading": [
        "Dela Gothic One"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Dela Gothic One"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "249.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.egoai.com/logo_name.svg",
    "favicon": null,
    "ogImage": "https://www.egoai.com/ego-banner-2.png?v=2",
    "logoHref": "/",
    "logoAlt": "ego AI"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}