EffiGov Brand Identity

A complete profile of EffiGov's visual system — colors, typography, components, and personality — extracted from https://effigov.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://effigov.com.

primary: #0F74C5
secondary: #0056A4
accent: #0056A4
background: #FFFFFF
textPrimary: #030712
link: #030712

Typography

Each font links to its Google Fonts page where available.

primary: Inter
heading: Source Serif 4

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using EffiGov's actual button styles.

Button Primary

buttonPrimary: background: #0056A4
textColor: #FFFFFF
borderRadius: 33554400px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px

Button Secondary

buttonSecondary:
background: transparent
textColor: #3A3A3A
borderColor: #E4E4E4
borderRadius: 33554400px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: local government officials and employees

EffiGov Brand in the Wild

Image: effigov.com

Image: effigov.com

Image: effigov.com

Image: effigov.com

Image: img.youtube.com

Image: effigov.com

Frequently Asked Questions

What is EffiGov's primary brand color?
EffiGov's primary brand color is #0F74C5. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does EffiGov use?
EffiGov uses #0056A4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does EffiGov use?
EffiGov uses Inter for body text and Source Serif 4 for headings. Fonts were detected on https://effigov.com as part of their live design system.

Does EffiGov use a light or dark theme?
EffiGov's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find EffiGov's logo?
EffiGov's logo is available directly on their site (https://effigov.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://effigov.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by EffiGov.

Methodology

Brand data on this page was extracted from https://effigov.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.