# Edra Brand Identity

A complete profile of **Edra**'s visual system — colors, typography, components, and personality — extracted from [https://edra.ai/](https://edra.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://edra.ai/.  
**primary**  
`#494939`  
`rgb(73, 73, 57)`  
**secondary**  
`#FFF781`  
`rgb(255, 247, 129)`  
**accent**  
`#FFF781`  
`rgb(255, 247, 129)`  
**background**  
`#FFFFF9`  
`rgb(255, 255, 249)`  
**textPrimary**  
`#363726`  
`rgb(54, 55, 38)`  
**link**  
`#363726`  
`rgb(54, 55, 38)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Bradford LL Regular  
Bradford LL Regular [Google Fonts →](https://fonts.google.com/specimen/Bradford+LL+Regular)  
**heading**  
ABC ROM  
ABC ROM [Google Fonts →](https://fonts.google.com/specimen/ABC+ROM)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Edra's actual button styles.  
**Button Primary**  
`background: #FFF781`  
`textColor: #0000EE`  
`borderRadius: 100px`  
`shadow: rgba(0, 0, 0, 0.25) 0px 0px 2px 0px`

**Button Secondary**  
`background: #E1E2DA`  
`textColor: #444444`  
`borderRadius: 8px`  
`shadow: none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals interested in AI solutions

## Edra Brand in the Wild

Image: [framerusercontent.com](https://framerusercontent.com/images/d8dUXST5OpJYRNk4wcruBzRzZc.jpg?width=4032&height=3024)
Source: [edra.ai](https://edra.ai/careers)

Image: [edra.com](https://www.edra.com/ridimensiona.html/cms/960/720/100__/cms/custom/files/100067/ct50012_id175551_t1/EDRA_ONTHE_ROCKS.jpg)
Source: [edra.com](https://www.edra.com/en/vart/175551/EDRA-New-Advertising-Campaign)

Image: [cdn.ymaws.com](https://cdn.ymaws.com/edra.site-ym.com/resource/resmgr/edra55/core/the_hybrid_report.png)
Source: [edra.org](https://www.edra.org/page/EDRA_CORE_recipients)

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Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6399d2d87f63ad4774e11dc2/69c2f6e8c77bde65570ecb51_screencapture-edra-ai-2026-03-24-20_37_18-(1).png)
Source: [saaspo.com](https://saaspo.com/pages/edra-landing-page)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/-KcAAOSwqqBmN6P0/s-l400.jpg)
Source: [ebay.com](https://www.ebay.com/itm/305549351006)

## Frequently Asked Questions

**What is Edra's primary brand color?**  
Edra's primary brand color is `#494939`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Edra use?**  
Edra uses `#FFF781` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Edra use?**  
Edra uses Bradford LL Regular for body text and ABC ROM for headings. Fonts were detected on https://edra.ai/ as part of their live design system.

**Does Edra use a light or dark theme?**  
Edra's primary site uses a light color scheme, with a background of `#FFFFF9`.

**How was this brand profile generated?**  
This profile was extracted from [https://edra.ai/](https://edra.ai/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Edra.

## Methodology

Brand data on this page was extracted from [https://edra.ai/](https://edra.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Edra.