# Edison Brand Identity

A complete profile of **Edison**'s visual system — colors, typography, components, and personality — extracted from [https://edisonscientific.com/](https://edisonscientific.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://edisonscientific.com/.

- **Primary**: #333746
- **Secondary**: #3898EC
- **Accent**: #E7D94F
- **Background**: #1B1D26
- **Text Primary**: #262831
- **Link**: #E7D94F

## Typography

Each font links to its Google Fonts page where available.

- **Body Font**: Arial
- **Heading Font**: Mdio

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Edison's actual button styles.

### Input

- **Background**: transparent
- **Text Color**: #D7D7D7
- **Border Color**: null
- **Border Radius**: 0px
- **Shadow**: none

### Button Primary

- **Background**: #D7D7D7
- **Text Color**: #1B1D26
- **Border Radius**: 0px
- **Shadow**: none

### Button Secondary

- **Background**: transparent
- **Text Color**: #1B1D26
- **Border Color**: #1B1D26
- **Border Radius**: 4px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: scientists and researchers

## Edison Brand in the Wild

Source: [edisonscientific.com](https://edisonscientific.com/articles/edison-literature-agent)

Source: [edisonscientific.com](https://edisonscientific.com/articles/announcing-kosmos)

Source: [edisonscientific.com](https://edisonscientific.com/about)

Source: [edisonscientific.com](https://edisonscientific.com/blog)

Source: [edisonscientific.com](https://edisonscientific.com/blog)

## Frequently Asked Questions

**What is Edison's primary brand color?**  
Edison's primary brand color is #333746. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Edison use?**  
Edison uses #E7D94F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Edison use?**  
Edison uses Arial for body text and Mdio for headings. Fonts were detected on https://edisonscientific.com/ as part of their live design system.

**Does Edison use a light or dark theme?**  
Edison's primary site uses a light color scheme, with a background of #1B1D26.

**Where can I find Edison's logo?**  
Edison's logo is available directly on their site ([edisonscientific.com](https://edisonscientific.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://edisonscientific.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Edison.

## Methodology

Brand data on this page was extracted from [https://edisonscientific.com/](https://edisonscientific.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mdio",
      "role": "heading"
    },
    {
      "family": "Impact",
      "role": "display"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Artific Variable",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#333746",
    "secondary": "#3898EC",
    "accent": "#E7D94F",
    "background": "#1B1D26",
    "textPrimary": "#262831",
    "link": "#E7D94F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Mdio"
    },
    "fontStacks": {
      "heading": [
        "Artific Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Artific Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "71.1111px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#D7D7D7",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D7D7D7",
      "textColor": "#1B1D26",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1B1D26",
      "borderColor": "#1B1D26",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69021edc9ce0757fd9564dcf/696a74fcb7b17c7db47fdfdc_B-Edison_Logo3_seqIn-ezgif.com-loop-count.gif",
    "favicon": "https://cdn.prod.website-files.com/69021edc9ce0757fd9564dcf/6909a07f6c981c24f96f4b6f_690549afa96fb8e3c6d4a1fb_Edison-Logomark-White-Black-BG-32px.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}
```