Edison Brand: Colors, Fonts, Logo & Visual Identity

Edison Brand Identity

A complete profile of Edison's visual system — colors, typography, components, and personality — extracted from https://edisonscientific.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://edisonscientific.com/.

Primary: #333746
Secondary: #3898EC
Accent: #E7D94F
Background: #1B1D26
Text Primary: #262831
Link: #E7D94F

Typography

Each font links to its Google Fonts page where available.

Body Font: Arial
Heading Font: Mdio

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Edison's actual button styles.

Input

Background: transparent
Text Color: #D7D7D7
Border Color: null
Border Radius: 0px
Shadow: none

Button Primary

Background: #D7D7D7
Text Color: #1B1D26
Border Radius: 0px
Shadow: none

Button Secondary

Background: transparent
Text Color: #1B1D26
Border Color: #1B1D26
Border Radius: 4px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: scientists and researchers

Edison Brand in the Wild

Source: edisonscientific.com

Frequently Asked Questions

What is Edison's primary brand color?
Edison's primary brand color is #333746. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Edison use?
Edison uses #E7D94F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Edison use?
Edison uses Arial for body text and Mdio for headings. Fonts were detected on https://edisonscientific.com/ as part of their live design system.

Does Edison use a light or dark theme?
Edison's primary site uses a light color scheme, with a background of #1B1D26.

Where can I find Edison's logo?
Edison's logo is available directly on their site (edisonscientific.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://edisonscientific.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Edison.

Methodology

Brand data on this page was extracted from https://edisonscientific.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mdio",
      "role": "heading"
    },
    {
      "family": "Impact",
      "role": "display"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Artific Variable",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#333746",
    "secondary": "#3898EC",
    "accent": "#E7D94F",
    "background": "#1B1D26",
    "textPrimary": "#262831",
    "link": "#E7D94F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Mdio"
    },
    "fontStacks": {
      "heading": [
        "Artific Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Artific Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "71.1111px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#D7D7D7",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D7D7D7",
      "textColor": "#1B1D26",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1B1D26",
      "borderColor": "#1B1D26",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69021edc9ce0757fd9564dcf/696a74fcb7b17c7db47fdfdc_B-Edison_Logo3_seqIn-ezgif.com-loop-count.gif",
    "favicon": "https://cdn.prod.website-files.com/69021edc9ce0757fd9564dcf/6909a07f6c981c24f96f4b6f_690549afa96fb8e3c6d4a1fb_Edison-Logomark-White-Black-BG-32px.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}