Edge Brand Identity

A complete profile of Edge's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6248FF
• accent: #6248FF
• background: #FFFFFF
• textPrimary: #0B0B0B
• link: #6248FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#6248FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#E4E4E8, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: IP professionals and legal experts

Edge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ahold Delhaize USA introduces Edge, a new proprietary retail media ad platform built for grocery retail
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  • Source: Link
• Edge Report March 2026 Edition | C.H. Robinson
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  • Source: Link
• How to Change Microsoft Edge's Home Page, New Tabs | Tom's Hardware
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  • Source: Link
• Microsoft Edge Ads are Getting Out of Control
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  • Source: Link
• State of the Edge Report 2020 – State of the Edge
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  • Source: Link
• How to set default homepage microsoft edge via group policy
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help (if you have permission to use the fonts):

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6248FF",
    "accent": "#6248FF",
    "background": "#FFFFFF",
    "textPrimary": "#0B0B0B",
    "link": "#6248FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6248FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0B0B0B",
      "borderColor": "#E4E4E8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.withedge.com/logo-wordmark-alpha.png",
    "favicon": "https://www.withedge.com/edge-favicon.png",
    "ogImage": "https://www.withedge.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Edge"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IP professionals and legal experts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}