Edge Brand Identity

A complete profile of Edge's visual system — colors, typography, components, and personality — extracted from https://withedge.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/edge
• Machine-readable JSON: https://characterquilt.com/branding/edge.json
• Per-page llms.txt: https://characterquilt.com/branding/edge/llms.txt

Quick Facts

Color Palette

• primary: #6248FF
• accent: #6248FF
• background: #FFFFFF
• textPrimary: #0B0B0B
• link: #6248FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#6248FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#E4E4E8, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: IP professionals and legal experts

Edge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ahold Delhaize USA introduces Edge, a new proprietary retail media ad platform built for grocery retail

  Source

• Edge Report March 2026 Edition | C.H. Robinson

  Source

• How to Change Microsoft Edge's Home Page, New Tabs | Tom's Hardware

  Source

• Microsoft Edge Ads are Getting Out of Control

  Source

• State of the Edge Report 2020 – State of the Edge

  Source

• How to set default homepage microsoft edge via group policy

  Source

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download it locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6248FF",
    "accent": "#6248FF",
    "background": "#FFFFFF",
    "textPrimary": "#0B0B0B",
    "link": "#6248FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6248FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0B0B0B",
      "borderColor": "#E4E4E8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.withedge.com/logo-wordmark-alpha.png",
    "favicon": "https://www.withedge.com/edge-favicon.png",
    "ogImage": "https://www.withedge.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Edge"
  }
}