# Edexia Brand Identity

A complete profile of **Edexia**'s visual system — colors, typography, components, and personality — extracted from https://www.edexia.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6A7282 |
| Accent | #010042 |
| Body Font | Inter |
| Heading Font | Playfair Display |

## Color Palette

- primary: #6A7282
- secondary: #99A1AF
- accent: #010042
- background: #FCFCFC
- textPrimary: #000000
- link: #010042

## Typography

- primary: Inter — [Font Link](https://fonts.google.com/specimen/Inter)
- heading: Playfair Display — [Font Link](https://fonts.google.com/specimen/Playfair+Display)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=transparent, textColor=#1E2939, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#EEECFC, textColor=#5139FA, borderColor=#DAD5FC, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=#F3F4F6, textColor=#99A1AF, borderRadius=33554400px, shadow=none

## Brand Personality

- Tone: professional  
- Energy: medium  
- Audience: students and educators

## Edexia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About Us — Our Story, Mission & Vision | Edexia**  
  - Image:   
  - Source: [About Us](https://edexia.com/about)
- **Edexia's advanced features for transparent versatility**  
  - Image:   
  - Source: [Advanced Features](https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability)
- **Edexia's advanced features for transparent versatility**  
  - Image: .jpg)  
  - Source: [Advanced Features](https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability)
- **Research — AI Grading Reliability & Small-Scale Learning | Edexia**  
  - Image:   
  - Source: [Research](https://edexia.com/research)
- **Research — AI Grading Reliability & Small-Scale Learning | Edexia**  
  - Image:   
  - Source: [Research](https://edexia.com/research)
- **Edexia's advanced features for transparent versatility**  
  - Image:   
  - Source: [Advanced Features](https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability)

## Working with these fonts

Not found on Google Fonts? Here’s how to find them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.