Eden Brand Identity

A complete profile of Eden's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #B9C3DF
• accent: #0651D5
• background: #FFFFFF
• textPrimary: #0651D5
• link: #0651D5

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Euclid Circular B — https://fonts.google.com/specimen/Euclid+Circular+B

Visual Assets

• Logo:
• Favicon: .jpg)

UI Components

• input: background=transparent, textColor=#2C3135, borderColor=#B3B5B6, borderRadius=2px, shadow=none
• buttonPrimary: background=#0651D5, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Eden Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Eden y Apple Vision Pro: Un salto al futuro para la radiología - Eva
  • Image: .jpg)
  • Source: https://edenmed.com/br/blog/eden-y-apple-vision-pro
• Reveal the invisible instantly with PET/CT Fusion in Eden PACS - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/revela-lo-invisible-al-instante-con-fusion-pet-ct-en-eden-pacs
• Intelligence
  • Image:
  • Source: https://edenmed.com/intelligence
• Double the productivity of your radiologists with Eden - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/duplica-la-productividad-de-tus-radiologos-con-eden
• Desafiando el status quo con IA: Eden en el AWS Roadshow - Eva
  • Image:
  • Source: https://edenmed.com/blog/desafiando-el-status-quo-con-ia-eden-en-el-aws-roadshow
• Does breastfeeding protect you from breast cancer? - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/lactancia-materna-cancer-de-mama

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Euclid Circular B",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#B9C3DF",
  "accent": "#0651D5",
  "background": "#FFFFFF",
  "textPrimary": "#0651D5",
  "link": "#0651D5"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Euclid Circular B"
  },
  "fontStacks": {
   "heading": [
    "Euclidcircularb",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "50px",
   "h2": "44px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#2C3135",
   "borderColor": "#B3B5B6",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0651D5",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/64778885f71ce3a07213e092/64778885f71ce3a07213e099_vector.svg",
  "favicon": "https://cdn.prod.website-files.com/64778885f71ce3a07213e092/64b5e55acaee62e2e710094b_Favicon%20180x180%20(1).jpg",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}