Eden Brand Identity

A complete profile of Eden's visual system — colors, typography, components, and personality — extracted from https://edenmed.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/eden
• Machine-readable JSON: https://characterquilt.com/branding/eden.json
• Per-page llms.txt: https://characterquilt.com/branding/eden/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #B9C3DF
• accent: #0651D5
• background: #FFFFFF
• textPrimary: #0651D5
• link: #0651D5

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Euclid Circular B — https://fonts.google.com/specimen/Euclid+Circular+B

Visual Assets

• Logo:
• Favicon: .jpg)

UI Components

• input: background=transparent, textColor=#2C3135, borderColor=#B3B5B6, borderRadius=2px, shadow=none
• buttonPrimary: background=#0651D5, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Eden Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Eden y Apple Vision Pro: Un salto al futuro para la radiología - Eva
  • Image: .jpg)
  • Source: https://edenmed.com/br/blog/eden-y-apple-vision-pro
• Reveal the invisible instantly with PET/CT Fusion in Eden PACS - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/revela-lo-invisible-al-instante-con-fusion-pet-ct-en-eden-pacs
• Intelligence
  • Image:
  • Source: https://edenmed.com/intelligence
• Double the productivity of your radiologists with Eden - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/duplica-la-productividad-de-tus-radiologos-con-eden
• Desafiando el status quo con IA: Eden en el AWS Roadshow - Eva
  • Image:
  • Source: https://edenmed.com/blog/desafiando-el-status-quo-con-ia-eden-en-el-aws-roadshow
• Does breastfeeding protect you from breast cancer? - Eva
  • Image:
  • Source: https://edenmed.com/en/blog/lactancia-materna-cancer-de-mama

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

• CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.