Eden Care Brand Identity

A complete profile of Eden Care's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #005B60
• secondary: #FF5F1C
• accent: #FF5F1C
• background: #EFF5F8
• textPrimary: #000000
• link: #676B77

Typography

• primary: General Sans — https://fonts.google.com/specimen/General+Sans
• heading: General Sans — https://fonts.google.com/specimen/General+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#005B60, textColor=#FFFFFF, borderColor=null, borderRadius=15px, shadow=none
• buttonPrimary: background=#FF5F1C, textColor=#FFFFFF, borderRadius=30px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1D1E, borderColor=#D9D9D9, borderRadius=32px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 0px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking health insurance

Eden Care Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://www.edencaremedical.com/company/about
• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://www.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://website.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://www.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://www.edencaremedical.com/company/careers
• Eden Care Medical | Health Insurance company
  • Image:
  • Source: https://www.edencaremedical.com/resources/news-media

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "General Sans",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Noto Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#005B60",
  "secondary": "#FF5F1C",
  "accent": "#FF5F1C",
  "background": "#EFF5F8",
  "textPrimary": "#000000",
  "link": "#676B77"
 },
 "typography": {
  "fontFamilies": {
   "primary": "General Sans",
   "heading": "General Sans"
  },
  "fontStacks": {
   "heading": [
    "General Sans",
    "sans-serif"
   ],
   "body": [
    "General Sans",
    "sans-serif"
   ],
   "paragraph": [
    "General Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "28px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#005B60",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "15px",
   "borderRadiusCorners": {
    "topLeft": "15px",
    "topRight": "15px",
    "bottomRight": "15px",
    "bottomLeft": "15px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF5F1C",
   "textColor": "#FFFFFF",
   "borderRadius": "30px",
   "borderRadiusCorners": {
    "topLeft": "30px",
    "topRight": "30px",
    "bottomRight": "30px",
    "bottomLeft": "30px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1D1D1E",
   "borderColor": "#D9D9D9",
   "borderRadius": "32px",
   "borderRadiusCorners": {
    "topLeft": "32px",
    "topRight": "32px",
    "bottomRight": "32px",
    "bottomLeft": "32px"
   },
   "shadow": "rgba(0, 0, 0, 0.02) 0px 2px 0px 0px"
  }
 },
 "images": {
  "logo": "https://www.edencaremedical.com/logo.png",
  "favicon": "https://www.edencaremedical.com/favicon.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Eden Care Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals and businesses seeking health insurance"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}