# Eden Care Brand Identity

A complete profile of **Eden Care**'s visual system — colors, typography, components, and personality — extracted from https://www.edencaremedical.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/eden-care
- Machine-readable JSON: https://characterquilt.com/branding/eden-care.json
- Per-page llms.txt: https://characterquilt.com/branding/eden-care/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #005B60 |
| Accent | #FF5F1C |
| Body Font | General Sans |
| Heading Font | General Sans |

## Color Palette

- primary: #005B60
- secondary: #FF5F1C
- accent: #FF5F1C
- background: #EFF5F8
- textPrimary: #000000
- link: #676B77

## Typography

- primary: General Sans — https://fonts.google.com/specimen/General+Sans
- heading: General Sans — https://fonts.google.com/specimen/General+Sans

## Visual Assets

- Logo: https://www.edencaremedical.com/logo.png
- Favicon: https://www.edencaremedical.com/favicon.ico

## UI Components

- input: background=#005B60, textColor=#FFFFFF, borderColor=null, borderRadius=15px, shadow=none
- buttonPrimary: background=#FF5F1C, textColor=#FFFFFF, borderRadius=30px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D1D1E, borderColor=#D9D9D9, borderRadius=32px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking health insurance

## Eden Care Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Eden Care Medical | Health Insurance company**
  - Image: https://images.ctfassets.net/yi5a3axfsgsw/349yWJilHNH8Y0JdsJrCwi/74ee4d5f1006920d2094e5a398edbe51/DICK_.JPG
  - Source: https://www.edencaremedical.com/company/about
- **Eden Care Medical | Health Insurance company**
  - Image: https://www.edencaremedical.com/blog-thumbnail.jpg
  - Source: https://www.edencaremedical.com/resources/news-media
- **Eden Care Medical | Health Insurance company**
  - Image: https://website.edencaremedical.com/blog-img-2.jpg
  - Source: https://website.edencaremedical.com/resources/news-media
- **Eden Care Medical | Health Insurance company**
  - Image: https://www.edencaremedical.com/blog-img-3.png
  - Source: https://www.edencaremedical.com/resources/news-media
- **Eden Care Medical | Health Insurance company**
  - Image: https://www.edencaremedical.com/careers-hero.png
  - Source: https://www.edencaremedical.com/company/careers
- **Eden Care Medical | Health Insurance company**
  - Image: https://www.edencaremedical.com/blog-img-yc.jpeg
  - Source: https://www.edencaremedical.com/resources/news-media

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.