Eden Care Brand Identity

A complete profile of Eden Care's visual system — colors, typography, components, and personality — extracted from https://www.edencaremedical.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/eden-care
• Machine-readable JSON: https://characterquilt.com/branding/eden-care.json
• Per-page llms.txt: https://characterquilt.com/branding/eden-care/llms.txt

Quick Facts

Color Palette

• primary: #005B60
• secondary: #FF5F1C
• accent: #FF5F1C
• background: #EFF5F8
• textPrimary: #000000
• link: #676B77

Typography

• primary: General Sans — https://fonts.google.com/specimen/General+Sans
• heading: General Sans — https://fonts.google.com/specimen/General+Sans

Visual Assets

• Logo: https://www.edencaremedical.com/logo.png
• Favicon: https://www.edencaremedical.com/favicon.ico

UI Components

• input: background=#005B60, textColor=#FFFFFF, borderColor=null, borderRadius=15px, shadow=none
• buttonPrimary: background=#FF5F1C, textColor=#FFFFFF, borderRadius=30px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1D1E, borderColor=#D9D9D9, borderRadius=32px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 0px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking health insurance

Eden Care Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Eden Care Medical | Health Insurance company
  • Image: https://images.ctfassets.net/yi5a3axfsgsw/349yWJilHNH8Y0JdsJrCwi/74ee4d5f1006920d2094e5a398edbe51/DICK_.JPG
  • Source: https://www.edencaremedical.com/company/about
• Eden Care Medical | Health Insurance company
  • Image: https://www.edencaremedical.com/blog-thumbnail.jpg
  • Source: https://www.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image: https://website.edencaremedical.com/blog-img-2.jpg
  • Source: https://website.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image: https://www.edencaremedical.com/blog-img-3.png
  • Source: https://www.edencaremedical.com/resources/news-media
• Eden Care Medical | Health Insurance company
  • Image: https://www.edencaremedical.com/careers-hero.png
  • Source: https://www.edencaremedical.com/company/careers
• Eden Care Medical | Health Insurance company
  • Image: https://www.edencaremedical.com/blog-img-yc.jpeg
  • Source: https://www.edencaremedical.com/resources/news-media

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.