Eco Brand Identity

A complete profile of Eco's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A6B8D1
• secondary: #3898EC
• accent: #0050BD
• background: #FFFFFF
• textPrimary: #0F111A
• link: #0050BD

Typography

• primary: Roobert — https://fonts.google.com/specimen/Roobert
• heading: Roobert — https://fonts.google.com/specimen/Roobert

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image): %20(1).jpg)

UI Components

• input: background=#FCFCFB, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#2A2A2A, textColor=#EFEFEF, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(255, 255, 255, 0.2) 0px 0px 0px 1px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in stablecoins and programmable money

Eco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What is Permit3? - Eco Docs
  • Image:
  • Source: https://eco.com/docs/getting-started/permit3/overview
• Eco: The Stablecoin Network That Makes Money Programmable
  • Image: %20(1).jpg)
  • Source: https://eco.com/
• Introducing Eco | Eco Blog
  • Image:
  • Source: https://eco.com/blog/introducing-eco/
• Eco Portal: Fast, Low-Fee Cross-Chain Stablecoin Transfers
  • Image:
  • Source: https://portal.eco.com/
• Blog | Eco (Page 2)
  • Image:
  • Source: https://eco.com/blog/page/2/
• The Endgame: Programming a New Economy
  • Image:
  • Source: https://eco.com/blog/stablecoin-economy/

Working with these fonts

Not found on Google Fonts? Here is a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roobert",
 "role": "heading"
 },
 {
 "family": "Interdisplay",
 "role": "display"
 },
 {
 "family": "Fragmentmono",
 "role": "monospace"
 }
 ],
 "colors": {
 "primary": "#A6B8D1",
 "secondary": "#3898EC",
 "accent": "#0050BD",
 "background": "#FFFFFF",
 "textPrimary": "#0F111A",
 "link": "#0050BD"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roobert",
 "heading": "Roobert"
 },
 "fontStacks": {
 "heading": [
 "Roobert",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Interdisplay",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Interdisplay",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "72px",
 "body": "60px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#FCFCFB",
 "textColor": "#FFFFFF",
 "borderColor": null,
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#2A2A2A",
 "textColor": "#EFEFEF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(255, 255, 255, 0.2) 0px 0px 0px 1px"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69405a5e3474f789078e1fe5_Vector%20(12).svg",
 "favicon": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/68ecc9d27b7aab7d9650a0f9_Favicon.svg",
 "ogImage": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69c2cc38e52fc86cca6c5320_Stablecoin%20Economy%20OG%20(5)%20(1).jpg",
 "logoHref": "https://eco.com/"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals interested in stablecoins and programmable money"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 }
}