Echo Brand Identity

A complete profile of Echo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #FFFF00
• accent: #0082F3
• background: #FFFFFF
• textPrimary: #18181B
• link: #0082F3

Typography

• primary: Inter Variable — https://fonts.google.com/specimen/Inter+Variable
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .jpg)

UI Components

• buttonPrimary: background=#18181B, textColor=#FFFFFF, borderColor=#18181B, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Echo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Container Security & Compliance Blog | echo
  • Image: %20(1).png)
  • Source: https://www.echo.ai/blog
• echo is now a CVE Numbering Authority (CNA)
  • Image:
  • Source: https://www.echo.ai/blog/echo-is-now-a-cve-numbering-authority-cna
• 10 Best SBOM Generation Tools
  • Image:
  • Source: https://www.echo.ai/blog/best-sbom-generation-tools
• Advanced container hardening techniques for enterprise cloud security
  • Image: .png)
  • Source: https://www.echo.ai/blog/container-hardening-techniques
• Best Bitnami Alternative for 2025: Secure, CVE-Free Container Images
  • Image:
  • Source: https://www.echo.ai/blog/bitnami-alternative
• Container Security & Compliance Blog | echo
  • Image:
  • Source: https://www.echo.ai/blog

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Inter Variable", "role": "body"},
 {"family": "Geist", "role": "heading"}
 ],
 "colors": {
 "primary": "#3898EC",
 "secondary": "#FFFF00",
 "accent": "#0082F3",
 "background": "#FFFFFF",
 "textPrimary": "#18181B",
 "link": "#0082F3"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter Variable",
 "heading": "Geist"
 },
 "fontStacks": {
 "heading": ["Geist", "Arial", "sans-serif"],
 "body": ["Inter Variable", "Arial", "sans-serif"],
 "paragraph": ["Inter Variable", "Arial", "sans-serif"]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "30px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#18181B",
 "textColor": "#FFFFFF",
 "borderColor": "#18181B",
 "borderRadius": "999px",
 "borderRadiusCorners": {
 "topLeft": "999px",
 "topRight": "999px",
 "bottomRight": "999px",
 "bottomLeft": "999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/6802a4377df00842fe42d3c6_logo-dark.svg",
 "favicon": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/68063b92e81f9044b006e4c7_32x32.png",
 "ogImage": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/686682d75e9ac37dcff32a9c_Sharing%20(1).jpg"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 }
}