Echo Brand Identity

A complete profile of Echo's visual system — colors, typography, components, and personality — extracted from https://www.echo.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #FFFF00
• accent: #0082F3
• background: #FFFFFF
• textPrimary: #18181B
• link: #0082F3

Typography

• primary: Inter Variable — https://fonts.google.com/specimen/Inter+Variable
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .jpg)

UI Components

• buttonPrimary: background=#18181B, textColor=#FFFFFF, borderColor=#18181B, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Echo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Container Security & Compliance Blog | echo
  • Image: %20(1).png)
  • Source: https://www.echo.ai/blog
• echo is now a CVE Numbering Authority (CNA)
  • Image:
  • Source: https://www.echo.ai/blog/echo-is-now-a-cve-numbering-authority-cna
• 10 Best SBOM Generation Tools
  • Image:
  • Source: https://www.echo.ai/blog/best-sbom-generation-tools
• Advanced container hardening techniques for enterprise cloud security
  • Image: .png)
  • Source: https://www.echo.ai/blog/container-hardening-techniques
• Best Bitnami Alternative for 2025: Secure, CVE-Free Container Images
  • Image:
  • Source: https://www.echo.ai/blog/bitnami-alternative
• Container Security & Compliance Blog | echo
  • Image:
  • Source: https://www.echo.ai/blog

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Variable",
      "role": "body"
    },
    {
      "family": "Geist",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#0082F3",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Variable",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter Variable",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FFFFFF",
      "borderColor": "#18181B",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/6802a4377df00842fe42d3c6_logo-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/68063b92e81f9044b006e4c7_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6802658e9743d47bf5d7ef2d/686682d75e9ac37dcff32a9c_Sharing%20(1).jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the same dark background color as other buttons but is positioned prominently with the text 'Get a demo', which is a strong call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}