Ease Brand Identity

A complete profile of Ease's visual system — colors, typography, components, and personality — extracted from https://easehealth.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #E1F4DF
• secondary: #B1DBB8
• accent: #0F3E17
• background: #FFFEFC
• textPrimary: #0F3E17
• link: #0F3E17

Typography

• primary: Suisseintl — https://fonts.google.com/specimen/Suisseintl
• heading: Faire Octave — https://fonts.google.com/specimen/Faire+Octave

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0F3E17, textColor=#FFFEFC, borderRadius=14.08px, shadow=none
• buttonSecondary: background=#B1DBB8, textColor=#0F3E17, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: behavioral health professionals

Ease Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CRM for Behavioral Health - Admissions & Referrals | Ease Health
  • Image:
  • Source: https://easehealth.com/products/crm
• Ease Health | AI-Native CRM, EHR & RCM for Behavioral Health
  • Image:
  • Source: https://easehealth.com/
• EASE Report: Supporting Student Success Through Early Warning - MSU MediaSpace
  • Image:
  • Source: https://mediaspace.msu.edu/media/EASE+Report%3A+Supporting+Student+Success+Through+Early+Warning/1_vb69t2dq/355605663
• At Ease (2024) - IMDb
  • Image:
  • Source: https://www.imdb.com/title/tt34036696/
• Reports Dashboard – EASE INC.
  • Image:
  • Source: https://support.ease.io/hc/en-us/articles/32947926856468-Reports-Dashboard

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Suisseintl",
 "role": "body"
 },
 {
 "family": "Faire Octave",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#E1F4DF",
 "secondary": "#B1DBB8",
 "accent": "#0F3E17",
 "background": "#FFFEFC",
 "textPrimary": "#0F3E17",
 "link": "#0F3E17"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Suisseintl",
 "heading": "Faire Octave"
 },
 "fontStacks": {
 "heading": [
 "Faire Octave",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Suisseintl",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Suisseintl",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "73.92px",
 "h2": "40.48px",
 "body": "14.08px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0F3E17",
 "textColor": "#FFFEFC",
 "borderRadius": "14.08px",
 "borderRadiusCorners": {
 "topLeft": "14.08px",
 "topRight": "14.08px",
 "bottomRight": "14.08px",
 "bottomLeft": "14.08px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#B1DBB8",
 "textColor": "#0F3E17",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://easehealth.com/assets/cdn/696d2f18f27713a354aa6713_Ease_Wordmark.svg",
 "favicon": "https://easehealth.com/assets/favicon-48x48.png",
 "ogImage": "https://easehealth.com/assets/og-image.jpg",
 "logoHref": "/",
 "logoAlt": "Ease Health"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 17,
 "reasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with alt text matching the brand 'Ease Health', linking to the homepage.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Request a Demo",
 "reasoning": "Button #0 'Request a Demo' uses the vibrant brand color #0F3E17, making it a strong candidate for the primary CTA. The text is action-oriented, encouraging user engagement."
 },
 "secondary": {
 "index": 3,
 "text": "Explore the EHR",
 "reasoning": "Button #3 'Explore the EHR' uses a different color (#B1DBB8) from the primary button, making it suitable as a secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "behavioral health professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with alt text matching the brand 'Ease Health', linking to the homepage.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}