# Dyte Brand Identity

A complete profile of **Dyte**'s visual system — colors, typography, components, and personality — extracted from https://dyte.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dyte
- Machine-readable JSON: https://characterquilt.com/branding/dyte.json
- Per-page llms.txt: https://characterquilt.com/branding/dyte/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2160FD |
| Accent | #2160FD |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #2160FD
- secondary: #0000EE
- accent: #2160FD
- background: #FFFFFF
- textPrimary: #0B0B0B
- link: #1A90FF

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/63ca2acc6352c221abe583d0/63caaeb042a0775de3e30f22_dyte-logo.svg
- Favicon: https://cdn.prod.website-files.com/63ca2acc6352c221abe583d0/63cb76071fe6f5c0f6478cfa_favicon.svg
- Social card (og:image): https://dyte-assets.s3.ap-south-1.amazonaws.com/landing-page/meta.jpg

## UI Components

- buttonPrimary: background=#2160FD, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2160FD, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: developers and tech companies

## Dyte Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **A complete guide to Flutter-WebRTC | Dyte.io**
  - Image: 
  - Source: [https://dyte.io/blog/a-detailed-guide-to-flutter-webrtc/](https://dyte.io/blog/a-detailed-guide-to-flutter-webrtc/)
- **Cross-Platform Dyte Video Calls Powered by React Native Core**
  - Image: 
  - Source: [https://dyte.io/blog/react-native-core/](https://dyte.io/blog/react-native-core/)
- **How Let's Upgrade improved learning experience with Dyte**
  - Image: 
  - Source: [https://dyte.io/customers/letsupgrade](https://dyte.io/customers/letsupgrade)
- **What is powering the Dyte Video SDK 2.0? Meet Web-Core!**
  - Image: 
  - Source: [https://dyte.io/blog/dyte-web-core/](https://dyte.io/blog/dyte-web-core/)
- **How Masai powers 6K+ interviews/month with Dyte**
  - Image: 
  - Source: [https://dyte.io/customers/masai-school](https://dyte.io/customers/masai-school)
- **Limitations of WebRTC**
  - Image: 
  - Source: [https://dyte.io/blog/webrtc-limitations/](https://dyte.io/blog/webrtc-limitations/)

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2160FD",
    "secondary": "#0000EE",
    "accent": "#2160FD",
    "background": "#FFFFFF",
    "textPrimary": "#0B0B0B",
    "link": "#1A90FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plusjakartasans",
        "sans-serif"
      ],
      "body": [
        "Plusjakartasans",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2160FD",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2160FD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63ca2acc6352c221abe583d0/63caaeb042a0775de3e30f22_dyte-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/63ca2acc6352c221abe583d0/63cb76071fe6f5c0f6478cfa_favicon.svg",
    "ogImage": "https://dyte-assets.s3.ap-south-1.amazonaws.com/landing-page/meta.jpg",
    "logoHref": "/",
    "logoAlt": "dyte logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 17,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dyte'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start customizing",
      "reasoning": "Button #1 uses the brand's vibrant blue color (#2160FD) and has action-oriented text 'Start customizing', making it the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Talk to an expert",
      "reasoning": "Button #7 has a different background color (#FFFFFF) and offers a secondary action 'Talk to an expert', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dyte'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```