Dynatrace Brand: Colors, Fonts, Logo & Visual Identity
Dynatrace Brand Identity
A complete profile of Dynatrace's visual system — colors, typography, components, and personality — extracted from https://dynatrace.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://dynatrace.com.
| Color Name | Hex Code | RGB Value |
|---|---|---|
| Primary | #0000EE | rgb(0, 0, 238) |
| Secondary | #1966FF | rgb(25, 102, 255) |
| Accent | #004BE0 | rgb(0, 75, 224) |
| Background | #F5F5F5 | rgb(245, 245, 245) |
| Text Primary | #000000 | rgb(0, 0, 0) |
| Link | #004BE0 | rgb(0, 75, 224) |
Typography
| Role | Font Family | Link |
|---|---|---|
| Primary | Roboto | Google Fonts → |
| Heading | Roboto | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Button Primary
| Property | Value |
|---|---|
| Background | #004BE0 |
| Text Color | #FFFFFF |
| Border Radius | 0px |
| Shadow | none |
Button Secondary
| Property | Value |
|---|---|
| Background | transparent |
| Text Color | #FFFFFF |
| Border Color | #FFFFFF |
| Border Radius | 8px |
| Shadow | none |
Brand Personality
Tone: professional Energy: medium Audience: IT professionals and businesses seeking observability solutions.
Dynatrace Brand in the Wild
Source: docs.dynatrace.com
Source: dynatrace.com
Frequently Asked Questions
What is Dynatrace's primary brand color?
Dynatrace's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Dynatrace use?
Dynatrace uses #004BE0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Dynatrace use?
Dynatrace uses Roboto as the primary typeface across body and headings.
Does Dynatrace use a light or dark theme?
Dynatrace's primary site uses a light color scheme, with a background of #F5F5F5.
Where can I find Dynatrace's logo?
Dynatrace's logo is available directly on their site (https://dynatrace.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://dynatrace.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dynatrace.