# Dupe Brand Identity

A complete profile of **Dupe**'s visual system — colors, typography, components, and personality — extracted from [Dupe.com](/content/branding/Dupe.com). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from Dupe.com.

- **Primary**: #181D27
  - rgb(24, 29, 39)
- **Secondary**: #111827
  - rgb(17, 24, 39)
- **Accent**: #8805A7
  - rgb(136, 5, 167)
- **Background**: #FAFAFA
  - rgb(250, 250, 250)
- **Text Primary**: #000000
  - rgb(0, 0, 0)
- **Link**: #8805A7
  - rgb(136, 5, 167)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **Heading**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)

## UI Components

Live previews rendered using Dupe's actual button styles.

**Input**
- Background: transparent  
- Text Color: #323232  
- Border Color: null  
- Border Radius: 0px  
- Shadow: none

**Button Primary**
- Background: #EEEEEE  
- Text Color: #000000  
- Border Radius: 9999px  
- Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** tech-savvy consumers looking for AI-driven solutions

## Dupe Brand in the Wild

## Frequently Asked Questions

- **What is Dupe's primary brand color?**  
  Dupe's primary brand color is #181D27. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Dupe use?**  
  Dupe uses #8805A7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Dupe use?**  
  Dupe uses Roboto as the primary typeface across body and headings.

- **Does Dupe use a light or dark theme?**  
  Dupe's primary site uses a light color scheme, with a background of #FAFAFA.

- **Where can I find Dupe's logo?**  
  Dupe's logo is available directly on their site (Dupe.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from Dupe.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

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