# Duo Security Brand Identity

A complete profile of **Duo Security**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value       |
|-----------|-------------|
| Primary   | #0069F2     |
| Accent    | #0069F2     |
| Body Font | Circular    |
| Heading Font | Circular  |

## Color Palette

- primary: #0069F2
- secondary: #E2F2DC
- accent: #0069F2
- background: #FFFFFF
- textPrimary: #363F44
- link: #41722F

## Typography

- primary: Circular — https://fonts.google.com/specimen/Circular
- heading: Circular — https://fonts.google.com/specimen/Circular

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0069F2, textColor=#FFFFFF, borderRadius=1000px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#363F44, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking security solutions

## Duo Security Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Guide to updated authentication flow for mobile devices managed via Duo Trusted Endpoints**  
  - Image:   
  - Source: [Source](https://help.duo.com/s/article/6850)
- **Duo Blog: Discover Security Insights and News | Cisco Duo**  
  - Image:   
  - Source: [Source](https://duo.com/blog)
- **Getting Started with Duo | Cisco Duo**  
  - Image:   
  - Source: [Source](https://duo.com/docs/getting-started)
- **Duo Blog: Discover Security Insights and News | Cisco Duo**  
  - Image:   
  - Source: [Source](https://duo.com/blog/hitchhikers-guide-to-shibboleth)
- **Duo Admin Roles | Cisco Duo**  
  - Image:   
  - Source: [Source](https://duo.com/docs/admin-roles)
- **Duo Blog: Discover Security Insights and News | Cisco Duo**  
  - Image:   
  - Source: [Source](https://duo.com/blog)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Circular",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0069F2",
  "secondary": "#E2F2DC",
  "accent": "#0069F2",
  "background": "#FFFFFF",
  "textPrimary": "#363F44",
  "link": "#41722F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Circular",
   "heading": "Circular"
  },
  "fontStacks": {
   "heading": [
    "Circular",
    "sans-serif"
   ],
   "body": [
    "Circular",
    "sans-serif"
   ],
   "paragraph": [
    "Circular",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0069F2",
   "textColor": "#FFFFFF",
   "borderRadius": "1000px",
   "borderRadiusCorners": {
    "topLeft": "1000px",
    "topRight": "1000px",
    "bottomRight": "1000px",
    "bottomLeft": "1000px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#363F44",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://duo.com/images/duo-logo.svg",
  "favicon": "https://duo.com/images/favicon/favicon.ico",
  "ogImage": "https://duo.com/assets/img/seo-images/socialshare-home.jpg",
  "logoHref": "/",
  "logoAlt": "Cisco Duo logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking security solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```