Duo Security Brand Identity

A complete profile of Duo Security's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0069F2
• secondary: #E2F2DC
• accent: #0069F2
• background: #FFFFFF
• textPrimary: #363F44
• link: #41722F

Typography

• primary: Circular — https://fonts.google.com/specimen/Circular
• heading: Circular — https://fonts.google.com/specimen/Circular

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0069F2, textColor=#FFFFFF, borderRadius=1000px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#363F44, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking security solutions

Duo Security Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Guide to updated authentication flow for mobile devices managed via Duo Trusted Endpoints
  • Image:
  • Source: Source
• Duo Blog: Discover Security Insights and News | Cisco Duo
  • Image:
  • Source: Source
• Getting Started with Duo | Cisco Duo
  • Image:
  • Source: Source
• Duo Blog: Discover Security Insights and News | Cisco Duo
  • Image:
  • Source: Source
• Duo Admin Roles | Cisco Duo
  • Image:
  • Source: Source
• Duo Blog: Discover Security Insights and News | Cisco Duo
  • Image:
  • Source: Source

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Circular",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0069F2",
  "secondary": "#E2F2DC",
  "accent": "#0069F2",
  "background": "#FFFFFF",
  "textPrimary": "#363F44",
  "link": "#41722F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Circular",
   "heading": "Circular"
  },
  "fontStacks": {
   "heading": [
    "Circular",
    "sans-serif"
   ],
   "body": [
    "Circular",
    "sans-serif"
   ],
   "paragraph": [
    "Circular",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0069F2",
   "textColor": "#FFFFFF",
   "borderRadius": "1000px",
   "borderRadiusCorners": {
    "topLeft": "1000px",
    "topRight": "1000px",
    "bottomRight": "1000px",
    "bottomLeft": "1000px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#363F44",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://duo.com/images/duo-logo.svg",
  "favicon": "https://duo.com/images/favicon/favicon.ico",
  "ogImage": "https://duo.com/assets/img/seo-images/socialshare-home.jpg",
  "logoHref": "/",
  "logoAlt": "Cisco Duo logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking security solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}