duo security.json

Duo Security Brand Identity

A complete profile of Duo Security's visual system — colors, typography, components, and personality — extracted from https://duo.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0069F2
Accent #0069F2
Body Font Circular
Heading Font Circular

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking security solutions

Duo Security Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Circular",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0069F2",
    "secondary": "#E2F2DC",
    "accent": "#0069F2",
    "background": "#FFFFFF",
    "textPrimary": "#363F44",
    "link": "#41722F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circular",
      "heading": "Circular"
    },
    "fontStacks": {
      "heading": [
        "Circular",
        "sans-serif"
      ],
      "body": [
        "Circular",
        "sans-serif"
      ],
      "paragraph": [
        "Circular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0069F2",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#363F44",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://duo.com/images/duo-logo.svg",
    "favicon": "https://duo.com/images/favicon/favicon.ico",
    "ogImage": "https://duo.com/assets/img/seo-images/socialshare-home.jpg",
    "logoHref": "/",
    "logoAlt": "Cisco Duo logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking security solutions"
  }
}