Duffl Brand Identity

A complete profile of Duffl's visual system — colors, typography, components, and personality — extracted from https://www.duffl.com. Built for designers, agents, and AI tools.

Primary

#FF6767

Accent

#24AD24

Body Font

Rubik

Heading

Rubik

Color Palette

Brand palette extracted from https://www.duffl.com.

• primary: #FF6767 (rgb(255, 103, 103))
• secondary: #FF5D00 (rgb(255, 93, 0))
• accent: #24AD24 (rgb(36, 173, 36))
• background: #F9F9F9 (rgb(249, 249, 249))
• textPrimary: #333333 (rgb(51, 51, 51))
• link: #24AD24 (rgb(36, 173, 36))

Typography

Each font links to its Google Fonts page where available.

• primary: Rubik (Google Fonts →)
• heading: Rubik (Google Fonts →)

Visual Assets

Brand Personality

• Tone: professional
• Energy: medium
• Audience: unknown

Duffl Brand in the Wild

Source: admin.duffl.com

Source: prnewswire.com

Source: trycatalog.com

Source: techcrunch.com

Source: trycatalog.com

Frequently Asked Questions

What is Duffl's primary brand color?
Duffl's primary brand color is #FF6767. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Duffl use?
Duffl uses #24AD24 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Duffl use?
Duffl uses Rubik as the primary typeface across body and headings.

Does Duffl use a light or dark theme?
Duffl's primary site uses a light color scheme, with a background of #F9F9F9.

How was this brand profile generated?
This profile was extracted from https://www.duffl.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Duffl.

Methodology

Brand data on this page was extracted from https://www.duffl.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Duffl.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "count": 3
    },
    {
      "family": "sans-seriff",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#FF6767",
    "secondary": "#FF5D00",
    "accent": "#24AD24",
    "background": "#F9F9F9",
    "textPrimary": "#333333",
    "link": "#24AD24"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "body": [
        "Rubik",
        "sans-seriff"
      ],
      "heading": [
        "Rubik",
        "sans-seriff"
      ],
      "paragraph": [
        "Rubik",
        "sans-seriff"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.duffl.com/apple-touch-icon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}