Duffel Brand Identity

A complete profile of Duffel's visual system — colors, typography, components, and personality — extracted from https://duffel.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://duffel.com/.
primary
#AFAABF
rgb(175, 170, 191)
secondary
#E5F8F4
rgb(229, 248, 244)
accent
#100024
rgb(16, 0, 36)
background
#F9F8FC
rgb(249, 248, 252)
textPrimary
#100024
rgb(16, 0, 36)
link
#100024
rgb(16, 0, 36)

Typography

Each font links to its Google Fonts page where available.
primary
Segoe UI
Segoe UI Google Fonts →
heading
GT America
GT America Google Fonts →
GT America, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif

Visual Assets

%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20rgb(16%2C%200%2C%2036)%20!important%3B%22%3EDuffel%20Lockup%3C%2Ftitle%3E%3Cpath%20d%3D%22M151.018%2016.0692C154.557%2016.0692%20155.766%2018.9531%20156.236%2021.1144H145.806C146.362%2018.1655%20148.133%2016.0692%20151.018%2016.0692ZM151.998%2030.3449C148.672%2030.3449%20146.454%2028.1913%20145.81%2025.1449H160.957C160.957%2025.1449%20161.077%2024.3839%20161.077%2023.4498C161.077%2016.8568%20157.75%2012.0418%20151.018%2012.0418C144.822%2012.0418%20140.828%2017.1712%20140.828%2023.2396C140.828%2029.3084%20144.314%2034.4378%20151.726%2034.4378C157.453%2034.4378%20161.113%2030.8467%20161.113%2030.8467L158.673%2027.5811C158.673%2027.5811%20155.833%2030.3449%20151.998%2030.3449ZM164.712%2033.9594H169.748V5.05417H164.712V33.9594ZM135.778%204.60472C137.89%204.60472%20140.316%205.16297%20140.316%205.16297V9.44125C138.573%208.79118%20133.722%207.43378%20133.722%2011.5588V12.4808H140.316V16.6289H133.722V33.9592H128.687V11.085C128.687%204.80458%20133.664%204.60472%20135.778%204.60472ZM121.489%204.60472C123.602%204.60472%20126.027%205.16297%20126.027%205.16297V9.44125C124.284%208.79118%20119.434%207.43378%20119.434%2011.5588V12.4808H126.027V16.6289H119.434V33.9592H114.398V16.6289H110.676V12.4808H114.398V11.085C114.398%204.80458%20119.376%204.60472%20121.489%204.60472ZM102.705%2012.4797H107.741V33.9582H102.705V31.0169C101.49%2032.4511%2099.2317%2034.3969%2095.9141%2034.3969C90.6607%2034.3969%2087.9961%2030.7285%2087.9961%2026.5105C87.9961%2022.2921%2087.9961%2012.4797%2087.9961%2012.4797H93.0319C93.0319%2012.4797%2093.0319%2022.7615%2093.0319%2025.0745C93.0319%2027.3879%2094.1602%2029.7998%2097.7486%2029.7998C100.098%2029.7998%20101.714%2028.3101%20102.705%2026.4564V12.4797ZM70.4821%2029.2822H64.1382V10.7178H70.4821C75.6082%2010.7178%2079.3442%2014.8739%2079.3442%2020.0003C79.3442%2025.1268%2075.6082%2029.2822%2070.4821%2029.2822ZM70.4828%206.04224H59.0234V33.9611H70.4828C78.1921%2033.9611%2084.4418%2027.7111%2084.4418%2020.0018C84.4418%2012.292%2078.1921%206.04224%2070.4828%206.04224Z%22%20style%3D%22fill%3A%20rgb(16%2C%200%2C%2036)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2010.0002V30.0002C2.76145%2030.0002%205.00007%2025.5229%205.00007%2020C5.00007%2014.4774%202.76145%2010.0002%200%2010.0002ZM9.51172%206.03906V33.9579C15.0346%2033.9579%2019.5119%2027.7079%2019.5119%2019.9984C19.5119%2012.2888%2015.0346%206.03906%209.51172%206.03906ZM44.0234%2020C44.0234%2031.0458%2035.0692%2040%2024.0234%2040V0C35.0692%200%2044.0234%208.95449%2044.0234%2020Z%22%20style%3D%22fill%3A%20rgb(16%2C%200%2C%2036)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Duffel's actual button styles.

Input
background#100024textColor#FFFFFFborderColornullborderRadius6pxshadowrgb(237, 237, 243) 0px 0px 0px 1px inset

Button Primary
buttonPrimary
background#100024textColor#FFFFFFborderRadius6pxshadowrgb(16, 0, 36) 0px 0px 0px 2px inset

Button Secondary
buttonSecondary
background#FFFFFFtextColor#100024borderRadius6pxshadowrgb(226, 226, 232) 0px 0px 0px 1px inset

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech companies

Duffel Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: duffel.com

Image: duffel.com

Image: storage.ghost.io

Image: duffel.com

Image: storage.ghost.io

Frequently Asked Questions

What is Duffel's primary brand color?

Duffel's primary brand color is #AFAABF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Duffel use?

Duffel uses #100024 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Duffel use?

Duffel uses Segoe UI for body text and GT America for headings. Fonts were detected on https://duffel.com/ as part of their live design system.

Does Duffel use a light or dark theme?

Duffel's primary site uses a light color scheme, with a background of #F9F8FC.

Where can I find Duffel's logo?

Duffel's logo is available directly on their site (https://duffel.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://duffel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Duffel.