Druva Brand Identity

A complete profile of Druva's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000822
• secondary: #FF9900
• accent: #FF9900
• background: #000833
• textPrimary: #000833
• link: #000833

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000822, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FF9900, textColor=#000822, borderRadius=22.5px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=22.5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking data security solutions

Druva Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 2025 Gartner® Magic Quadrant™ for Backup and Data Protection Platforms | Druva
  • Image:
  • Source: Gartner Report
• Data Protection & Cloud Technology Blog | Articles by Druva | Druva
  • Image:
  • Source: Druva Blog
• Unlocking the Goldmine: How Druva Is Redefining Backup Intelligence with DruAI | Druva
  • Image:
  • Source: DruAI Blog

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and explore various routes to capture font URLs.
4. Download the fonts and copy CSS declarations.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000822",
    "secondary": "#FF9900",
    "accent": "#FF9900",
    "background": "#000833",
    "textPrimary": "#000833",
    "link": "#000833"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000822",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF9900",
      "textColor": "#000822",
      "borderRadius": "22.5px",
      "borderRadiusCorners": {
        "topLeft": "22.5px",
        "topRight": "22.5px",
        "bottomRight": "22.5px",
        "bottomLeft": "22.5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "22.5px",
      "borderRadiusCorners": {
        "topLeft": "22.5px",
        "topRight": "22.5px",
        "bottomRight": "22.5px",
        "bottomLeft": "22.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.druva.com/content/experience-fragments/druvaincprogram/us/en/site/header/master/_jcr_content/root/header_474092129/logo.coreimg.svg/1773441807993/druva-reversed-logo.svg",
    "favicon": "https://www.druva.com/etc.clientlibs/druvaincprogram/clientlibs/clientlib-site/resources/images/cropped-site-icon-180x180.png",
    "ogImage": "https://www.druva.com/content/dam/druvaincprogram/opengraph/pages-og/homepage-opengraph.png",
    "logoHref": "/",
    "logoAlt": "Druva Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking data security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}