druva.json

Druva Brand Identity

A complete profile of Druva's visual system — colors, typography, components, and personality — extracted from https://druva.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #000822
Accent #FF9900
Body Font Plus Jakarta Sans
Heading Font Plus Jakarta Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking data security solutions

Druva Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000822",
    "secondary": "#FF9900",
    "accent": "#FF9900",
    "background": "#000833",
    "textPrimary": "#000833",
    "link": "#000833"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000822",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF9900",
      "textColor": "#000822",
      "borderRadius": "22.5px",
      "borderRadiusCorners": {
        "topLeft": "22.5px",
        "topRight": "22.5px",
        "bottomRight": "22.5px",
        "bottomLeft": "22.5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "22.5px",
      "borderRadiusCorners": {
        "topLeft": "22.5px",
        "topRight": "22.5px",
        "bottomRight": "22.5px",
        "bottomLeft": "22.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.druva.com/content/experience-fragments/druvaincprogram/us/en/site/header/master/_jcr_content/root/header_474092129/logo.coreimg.svg/1773441807993/druva-reversed-logo.svg",
    "favicon": "https://www.druva.com/etc.clientlibs/druvaincprogram/clientlibs/clientlib-site/resources/images/cropped-site-icon-180x180.png",
    "ogImage": "https://www.druva.com/content/dam/druvaincprogram/opengraph/pages-og/homepage-opengraph.png",
    "logoHref": "/",
    "logoAlt": "Druva Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, has the alt text 'Druva Logo', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Free Trial",
      "reasoning": "Button #2 with text 'Free Trial' uses a vibrant brand color (#FF9900) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Us",
      "reasoning": "Button #3 'Contact Us' has a transparent background with a white border, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking data security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has the alt text 'Druva Logo', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}