# Drivingforce Brand Identity

A complete profile of **Drivingforce**'s visual system — colors, typography, components, and personality — extracted from [https://www.drivingforce.co/](https://www.drivingforce.co/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.drivingforce.co/.

| Color Name  | Hex      | RGB            |
|-------------|----------|----------------|
| primary     | #000000  | rgb(0, 0, 0)   |
| accent      | #000000  | rgb(0, 0, 0)   |
| background  | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary | #111111  | rgb(17, 17, 17)|
| link        | #000000  | rgb(0, 0, 0)   |

## Typography

Each font links to its Google Fonts page where available.

### Fonts Used

- **Primary:** Times New Roman
- **Heading:** Times New Roman

[Times New Roman on Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)

## Visual Assets

Favicon

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** unknown

## Drivingforce Brand in the Wild

Image: [drivingforce.ca](https://drivingforce.ca/wp-content/uploads/2023/08/Atlas_Screen_Web_sm.png)  
Source: [drivingforce.ca](https://drivingforce.ca/wp-content/uploads/2023/08/Atlas_Screen_Web_sm.png)

Image: [drivingforce.ca](https://drivingforce.ca/wp-content/uploads/2023/05/electric-vehicle-lineup.jpg)  
Source: [drivingforce.ca](https://drivingforce.ca/)

Image: [farm5.staticflickr.com](https://farm5.staticflickr.com/4457/37426748360_e1867f0254_c.jpg)  
Source: [forum.scssoft.com](https://forum.scssoft.com/viewtopic.php?t=246403)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!Xq4B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6333c182-dc05-4e89-a6f0-208c765560bf_1686x943.png)  
Source: [kevinhuang.substack.com](https://kevinhuang.substack.com/p/shutting-down-drivingforce)

## Frequently Asked Questions

**What is Drivingforce's primary brand color?**  
Drivingforce's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Drivingforce use?**  
Drivingforce uses Times New Roman as the primary typeface across body and headings.

**Does Drivingforce use a light or dark theme?**  
Drivingforce's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from https://www.drivingforce.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Drivingforce.

## Methodology

Brand data on this page was extracted from [https://www.drivingforce.co/](https://www.drivingforce.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Drivingforce.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/drivingforce.json](/content/branding/drivingforce.json) [GET /branding/drivingforce/llms.txt](/content/branding/drivingforce/llms.txt)