Driver Brand Identity

A complete profile of Driver's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFFFFF
• accent: #000000
• background: #000000
• textPrimary: #FFFFFF
• link: #FFFFFF

Typography

• primary: ABC Walter Neue — View Font
• heading: ABC Walter Neue — View Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#333333, borderRadius=2px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#E5E5E5, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

Driver Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Driver | Context for Codebases
  • Image:
  • Source: Driver
• Hiring Driver Ad Template | PosterMyWall
  • Image:
  • Source: PosterMyWall
• DRIVER'S VEHICLE INSPECTION REPORT
  • Image:
  • Source: Amerbus Forms
• How to Fill Out a Driver Vehicle Inspection Report
  • Image:
  • Source: Sitemate

Working with these fonts

Suggested instructions on how to capture proprietary fonts used by the brand:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and click around.
4. For each captured font URL, download the file locally.
5. Copy @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "ABC Walter Neue",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FFFFFF",
  "accent": "#000000",
  "background": "#000000",
  "textPrimary": "#FFFFFF",
  "link": "#FFFFFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ABC Walter Neue",
   "heading": "ABC Walter Neue"
  },
  "fontStacks": {
   "heading": [
    "ABC Walter Neue",
    "sans-serif"
   ],
   "body": [
    "ABC Walter Neue",
    "sans-serif"
   ],
   "paragraph": [
    "ABC Walter Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "42px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#333333",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#E5E5E5",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.driver.ai/assets/logo-driver.svg",
  "favicon": "https://www.driver.ai/assets/apple-touch-icon.png",
  "ogImage": "https://www.driver.ai/og-image.png",
  "logoHref": "/",
  "logoAlt": "Driver"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}