Driver Brand Identity

A complete profile of Driver's visual system — colors, typography, components, and personality — extracted from https://www.driver.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/driver
• Machine-readable JSON: https://characterquilt.com/branding/driver.json

Quick Facts

Color Palette

• primary: #FFFFFF
• accent: #000000
• background: #000000
• textPrimary: #FFFFFF
• link: #FFFFFF

Typography

• primary: ABC Walter Neue — https://fonts.google.com/specimen/ABC+Walter+Neue
• heading: ABC Walter Neue — https://fonts.google.com/specimen/ABC+Walter+Neue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#333333, borderRadius=2px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#E5E5E5, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

Driver Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Driver | Context for Codebases
  • Image:
  • Source: https://www.driver.ai/
• Hiring Driver Ad Template | PosterMyWall
  • Image:
  • Source: https://www.postermywall.com/index.php/art/template/e4afd304b90da614cb50a1d6b1df5913/hiring-driver-ad-template-design
• DRIVER'S VEHICLE INSPECTION REPORT
  • Image:
  • Source: https://www.amerbusforms.com/products/drivers-vehicle-inspection-report?srsltid=AfmBOoo1Uu1f-VWisCLjXHZNCJvu2bXtLA86Od2HgAoibNPIr6PjWxR8
• Hiring Driver Ad Template | PosterMyWall
  • Image:
  • Source: https://www.postermywall.com/index.php/art/template/850dca7fecd68b7d3166146c78fc8690/hiring-driver-ad-template-design
• How to Fill Out a Driver Vehicle Inspection Report
  • Image:
  • Source: https://sitemate.com/resources/articles/plant-equipment-assets/how-to-fill-out-a-driver-vehicle-inspection-report/
• Hiring Driver Ad Template | PosterMyWall
  • Image:
  • Source: https://www.postermywall.com/index.php/art/template/01f9cf23827c8a18bf3deb3436809518/hiring-driver-ad-template-design

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.