Drip Capital Brand Identity

A complete profile of Drip Capital's visual system — colors, typography, components, and personality — extracted from http://dripcapital.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/drip-capital
• Machine-readable JSON: https://characterquilt.com/branding/drip-capital.json
• Per-page llms.txt: https://characterquilt.com/branding/drip-capital/llms.txt

Quick Facts

Color Palette

• primary: #3D4F44
• secondary: #0B1F3A
• accent: #00C27C
• background: #FFFFFF
• textPrimary: #00C27C
• link: #00C27C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonPrimary: background=#00C27C, textColor=#FFFFFF, borderColor=#00C27C, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#00C27C, borderColor=#00C27C, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking capital solutions

Drip Capital Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Press & Media
  • Image:
  • Source: Newsroom
• Standby Letter of Credit [SBLC] | Examples, Costs & Process
  • Image:
  • Source: SBLC Blog
• UI/UX 101
  • Image:
  • Source: UI/UX Blog
• Press & Media
  • Image:
  • Source: Newsroom
• 24 Types of Containers used in International Shipping
  • Image:
  • Source: Container Blog
• Press & Media
  • Image:
  • Source: Newsroom

Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.