# Drillbit Brand Identity A complete profile of **Drillbit**'s visual system — colors, typography, components, and personality. ## Quick Facts | Field | Value | |-------------|-----------| | Primary | #F35725 | | Accent | #1B1A19 | | Body Font | Aeonikfono | | Heading Font | Khteka | ## Color Palette - primary: #F35725 - secondary: #2C3E50 - accent: #1B1A19 - background: #EAE7E6 - textPrimary: #1B1A19 - link: #E74C3C ## Typography - primary: Aeonikfono — https://fonts.google.com/specimen/Aeonikfono - heading: Khteka — https://fonts.google.com/specimen/Khteka ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2283%22%20height%3D%2218%22%20viewBox%3D%220%200%2083%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M0%201.8C0%200.805887%200.805887%200%201.8%200H9.9C14.3735%200%2018%203.62649%2018%208.1V9.9C18%2014.3735%2014.3735%2018%209.9%2018H1.8C0.805887%2018%200%2017.1941%200%2016.2V1.8Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.4542%205.34543C14.9814%205.87263%2014.9814%206.72741%2014.4542%207.25461L9.24061%2012.4682C8.36193%2013.3469%206.93731%2013.3469%206.05863%2012.4682L3.54502%209.95459C3.01781%209.42739%203.01782%208.57261%203.54503%208.04541C4.07224%207.5182%204.92701%207.5182%205.45422%208.04541L7.64962%2010.2408L12.545%205.34543C13.0722%204.81822%2013.927%204.81822%2014.4542%205.34543Z%22%20fill%3D%22%23EAE7E6%22%20style%3D%22fill%3A%20rgb(234%2C%20231%2C%20230)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M80.8594%2016.2C78.8023%2016.2%2077.4445%2015.0274%2077.4445%2013.2789V7.68344H75.7988V5.62629H77.4445V1.80001H79.9131V5.62629H82.5051V7.68344H79.9131V13.2789C79.9131%2013.7932%2080.2834%2014.1429%2080.8183%2014.1429H82.608V15.912C82.2377%2016.0766%2081.5383%2016.2%2080.8594%2016.2Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M71.8096%204.06287V1.80001H74.2781V4.06287H71.8096ZM71.8096%2015.912V5.6263H74.2781V15.912H71.8096Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.8961%2016.2C63.6413%2016.2%2062.263%2015.624%2061.4813%2014.7806V15.912H59.0127V1.80001H61.4813V6.75772C62.263%205.91429%2063.6413%205.33829%2064.8961%205.33829C68.1464%205.33829%2070.327%207.51887%2070.327%2010.7692C70.327%2014.0194%2068.1464%2016.2%2064.8961%2016.2ZM64.6493%2014.0194C66.583%2014.0194%2067.8584%2012.7234%2067.8584%2010.7692C67.8584%208.81487%2066.583%207.51887%2064.6493%207.51887C62.7567%207.51887%2061.4813%208.81487%2061.4813%2010.7692C61.4813%2012.7234%2062.7567%2014.0194%2064.6493%2014.0194Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M54.252%2015.912V1.80001H56.7205V15.912H54.252Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.4902%2015.912V1.80001H51.9588V15.912H49.4902Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M44.9307%204.06287V1.80001H47.3992V4.06287H44.9307ZM44.9307%2015.912V5.6263H47.3992V15.912H44.9307Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.5576%2015.912V5.6263H40.0262V6.84001C40.561%205.99658%2041.569%205.42058%2042.5153%205.42058C42.8856%205.42058%2043.3176%205.50287%2043.6056%205.6263V7.51887H42.7622C41.1165%207.51887%2040.0262%208.44458%2040.0262%209.82287V15.912H37.5576Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M23.4004%2015.912V1.80003H28.893C33.1924%201.80003%2036.0724%204.61831%2036.0724%208.85603C36.0724%2013.0937%2033.1924%2015.912%2028.893%2015.912H23.4004ZM26.157%2013.4435H28.893C31.5467%2013.4435%2033.3158%2011.6126%2033.3158%208.85603C33.3158%206.09946%2031.5467%204.2686%2028.893%204.2686H26.157V13.4435Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://cdn.prod.website-files.com/684c5601c8d02567a22d8db9/684c5601c8d02567a22d8e28_Favicon.png ## UI Components - buttonPrimary: background=#1B1A19, textColor=#EAE7E6, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#1B1A19, borderColor=#F35725, borderRadius=8px, shadow=rgba(17, 17, 17, 0.06) 0px 0.78px 1.561px 0px, rgb(231, 225, 223) 0px 0px 0px 2px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Drillbit Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Drillbit** - Image: - Source: https://www.drillbit.com/ - **DrillBit Library - Ohio Oil & Gas Association** - Image: - Source: https://www.ooga.org/drillbit-library/ - **Understanding Drillbit Report: Everything a Scholar needs to Know - Plagiarism Removal Services** - Image: - Source: https://plagiarismremovalservices.com/understanding-drillbit-report-everything-a-scholar-needs-to-know/ - **Drillbit 🧰 Launches: Handling Office Work for Residential Contractors | Fondo** - Image: - Source: https://fondo.com/blog/drillbit-launches - **Drillbit (Video 1992) - IMDb** - Image: - Source: https://www.imdb.com/title/tt0326546/ - **Understanding Drillbit Report: Everything a Scholar needs to Know - Plagiarism Removal Services** - Image: - Source: https://plagiarismremovalservices.com/understanding-drillbit-report-everything-a-scholar-needs-to-know/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts. CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ {"family": "Khteka", "role": "heading"}, {"family": "Aeonikfono", "role": "body"} ], "colors": { "primary": "#F35725", "secondary": "#2C3E50", "accent": "#1B1A19", "background": "#EAE7E6", "textPrimary": "#1B1A19", "link": "#E74C3C" }, "typography": { "fontFamilies": { "primary": "Aeonikfono", "heading": "Khteka" }, "fontStacks": { "heading": ["Khteka", "Arial", "sans-serif"], "body": ["Khteka", "Arial", "sans-serif"], "paragraph": ["Aeonikfono", "Arial", "sans-serif"] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "12px" } }, "spacing": { "baseUnit": 6, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#1B1A19", "textColor": "#EAE7E6", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#1B1A19", "borderColor": "#F35725", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(17, 17, 17, 0.06) 0px 0.78px 1.561px 0px, rgb(231, 225, 223) 0px 0px 0px 2px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2283%22%20height%3D%2218%22%20viewBox%3D%220%200%2083%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M0%201.8C0%200.805887%200.805887%200%201.8%200H9.9C14.3735%200%2018%203.62649%2018%208.1V9.9C18%2014.3735%2014.3735%2018%209.9%2018H1.8C0.805887%2018%200%2017.1941%200%2016.2V1.8Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.4542%205.34543C14.9814%205.87263%2014.9814%206.72741%2014.4542%207.25461L9.24061%2012.4682C8.36193%2013.3469%206.93731%2013.3469%206.05863%2012.4682L3.54502%209.95459C3.01781%209.42739%203.01782%208.57261%203.54503%208.04541C4.07224%207.5182%204.92701%207.5182%205.45422%208.04541L7.64962%2010.2408L12.545%205.34543C13.0722%204.81822%2013.927%204.81822%2014.4542%205.34543Z%22%20fill%3D%22%23EAE7E6%22%20style%3D%22fill%3A%20rgb(234%2C%20231%2C%20230)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M80.8594%2016.2C78.8023%2016.2%2077.4445%2015.0274%2077.4445%2013.2789V7.68344H75.7988V5.62629H77.4445V1.80001H79.9131V5.62629H82.5051V7.68344H79.9131V13.2789C79.9131%2013.7932%2080.2834%2014.1429%2080.8183%2014.1429H82.608V15.912C82.2377%2016.0766%2081.5383%2016.2%2080.8594%2016.2Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M71.8096%204.06287V1.80001H74.2781V4.06287H71.8096ZM71.8096%2015.912V5.6263H74.2781V15.912H71.8096Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.8961%2016.2C63.6413%2016.2%2062.263%2015.624%2061.4813%2014.7806V15.912H59.0127V1.80001H61.4813V6.75772C62.263%205.91429%2063.6413%205.33829%2064.8961%205.33829C68.1464%205.33829%2070.327%207.51887%2070.327%2010.7692C70.327%2014.0194%2068.1464%2016.2%2064.8961%2016.2ZM64.6493%2014.0194C66.583%2014.0194%2067.8584%2012.7234%2067.8584%2010.7692C67.8584%208.81487%2066.583%207.51887%2064.6493%207.51887C62.7567%207.51887%2061.4813%208.81487%2061.4813%2010.7692C61.4813%2012.7234%2062.7567%2014.0194%2064.6493%2014.0194Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M54.252%2015.912V1.80001H56.7205V15.912H54.252Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.4902%2015.912V1.80001H51.9588V15.912H49.4902Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M44.9307%204.06287V1.80001H47.3992V4.06287H44.9307ZM44.9307%2015.912V5.6263H47.3992V15.912H44.9307Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.5576%2015.912V5.6263H40.0262V6.84001C40.561%205.99658%2041.569%205.42058%2042.5153%205.42058C42.8856%205.42058%2043.3176%205.50287%2043.6056%205.6263V7.51887H42.7622C41.1165%207.51887%2040.0262%208.44458%2040.0262%209.82287V15.912H37.5576Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M23.4004%2015.912V1.80003H28.893C33.1924%201.80003%2036.0724%204.61831%2036.0724%208.85603C36.0724%2013.0937%2033.1924%2015.912%2028.893%2015.912H23.4004ZM26.157%2013.4435H28.893C31.5467%2013.4435%2033.3158%2011.6126%2033.3158%208.85603C33.3158%206.09946%2031.5467%204.2686%2028.893%204.2686H26.157V13.4435Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/684c5601c8d02567a22d8db9/684c5601c8d02567a22d8e28_Favicon.png", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 10, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Drillbit'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 with text 'Get Started' has a dark background (#1B1A19) and is likely the primary CTA due to its prominent placement and action-oriented text." }, "secondary": { "index": 7, "text": "Upgrade your business", "reasoning": "Button #7 with text 'Upgrade your business' has a transparent background and a border, making it a suitable secondary CTA with a different color group." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Drillbit'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```