DreamWorld Brand Identity

A complete profile of DreamWorld's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C1121
• secondary: #1976D2
• accent: #0E1A2B
• background: #0E1A2B
• textPrimary: #0E1A2B
• link: #0E1A2B

Typography

• primary: Roboto — Roboto Font
• heading: Roboto — Roboto Font

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#4F4F52, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0E1A2B, textColor=#FFFFFF, borderRadius=500px, shadow=rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px
• buttonSecondary: background=#2E2922, textColor=#FFFFFF, borderRadius=500px, shadow=rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px

Brand Personality

Tone: playful · Energy: high · Audience: gamers and online community enthusiasts

DreamWorld Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DreamWorld
  • Image:
  • Source: Source
• DreamWorld
  • Image:
  • Source: Source
• DreamWorld
  • Image:
  • Source: Source
• DreamWorld
  • Image:
  • Source: Source
• DreamWorld
  • Image:
  • Source: Source
• DreamWorld
  • Image:
  • Source: Source

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Roboto",
 "role": "body"
 }
],
 "colors": {
 "primary": "#1C1121",
 "secondary": "#1976D2",
 "accent": "#0E1A2B",
 "background": "#0E1A2B",
 "textPrimary": "#0E1A2B",
 "link": "#0E1A2B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto",
 "heading": "Roboto"
 },
 "fontStacks": {
 "heading": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "Mulish-ExtraBold",
 "Helvetica"
 ]
 },
 "fontSizes": {
 "h1": "15px",
 "h2": "15px",
 "body": "72px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#4F4F52",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0E1A2B",
 "textColor": "#FFFFFF",
 "borderRadius": "500px",
 "borderRadiusCorners": {
 "topLeft": "500px",
 "topRight": "500px",
 "bottomRight": "500px",
 "bottomLeft": "500px"
 },
 "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
 },
 "buttonSecondary": {
 "background": "#2E2922",
 "textColor": "#FFFFFF",
 "borderRadius": "500px",
 "borderRadiusCorners": {
 "topLeft": "500px",
 "topRight": "500px",
 "bottomRight": "500px",
 "bottomLeft": "500px"
 },
 "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
 }
 },
 "images": {
 "logo": "https://www.playdreamworld.com/assets/img/new_design/GraphicAssets/DWLogoColorSmall.png",
 "favicon": "https://www.playdreamworld.com/New_Logo_transparent.ico",
 "ogImage": null,
 "logoAlt": "Logo"
 },
 "personality": {
 "tone": "playful",
 "energy": "high",
 "targetAudience": "gamers and online community enthusiasts"
 },
 "designSystem": {
 "framework": "material",
 "componentLibrary": ""
 }
}