# DreamWorld Brand Identity

A complete profile of **DreamWorld**'s visual system — colors, typography, components, and personality — extracted from [https://www.playdreamworld.com/](https://www.playdreamworld.com/). Built for designers, agents, and AI tools.

- Page: [https://characterquilt.com/branding/dreamworld](/content/branding/dreamworld/index.html)
- Machine-readable JSON: [https://characterquilt.com/branding/dreamworld.json](/content/branding/dreamworld.json)

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1C1121 |
| Accent | #0E1A2B |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #1C1121
- secondary: #1976D2
- accent: #0E1A2B
- background: #0E1A2B
- textPrimary: #0E1A2B
- link: #0E1A2B

## Typography

- primary: Roboto — [Roboto Font](https://fonts.google.com/specimen/Roboto)
- heading: Roboto — [Roboto Font](https://fonts.google.com/specimen/Roboto)

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- input: background=transparent, textColor=#4F4F52, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0E1A2B, textColor=#FFFFFF, borderRadius=500px, shadow=rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px
- buttonSecondary: background=#2E2922, textColor=#FFFFFF, borderRadius=500px, shadow=rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px

## Brand Personality

Tone: playful · Energy: high · Audience: gamers and online community enthusiasts

## DreamWorld Brand in the Wild

- **DreamWorld**  
  - Image:   
- **DreamWorld**  
  - Image:   
- **DreamWorld**  
  - Image:   
- **DreamWorld**  
  - Image:   
- **DreamWorld**  
  - Image:   
- **DreamWorld**  
  - Image:

## Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C1121",
    "secondary": "#1976D2",
    "accent": "#0E1A2B",
    "background": "#0E1A2B",
    "textPrimary": "#0E1A2B",
    "link": "#0E1A2B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish-ExtraBold",
        "Helvetica"
      ]
    },
    "fontSizes": {
      "h1": "15px",
      "h2": "15px",
      "body": "72px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#4F4F52",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0E1A2B",
      "textColor": "#FFFFFF",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
    },
    "buttonSecondary": {
      "background": "#2E2922",
      "textColor": "#FFFFFF",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
    }
  },
  "images": {
    "logo": "https://www.playdreamworld.com/assets/img/new_design/GraphicAssets/DWLogoColorSmall.png",
    "favicon": "https://www.playdreamworld.com/New_Logo_transparent.ico",
    "ogImage": null,
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, medium-sized, and matches the brand name 'DreamWorld' with a logo-like appearance.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "JOIN NOW",
      "reasoning": "Button #1 ('JOIN NOW') is likely the primary CTA due to its action-oriented text and prominent placement. It shares a common dark color with other buttons but stands out due to its call-to-action nature."
    },
    "secondary": {
      "index": 0,
      "text": "JOIN THE DISCORD",
      "reasoning": "Button #0 ('JOIN THE DISCORD') is selected as secondary because it has a different background color (#2E2922) and serves as an additional engagement option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "gamers and online community enthusiasts"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, medium-sized, and matches the brand name 'DreamWorld' with a logo-like appearance.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```