# DrDroid Brand Identity

A complete profile of **DrDroid**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #9554FF   |
| Accent    | #9554FF   |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #9554FF
- secondary: #4A5565
- accent: #9554FF
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #BEECF7

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://drdroid.io/drdroid-logo.svg
- Favicon: https://drdroid.io/drdroid-icon.svg

## UI Components

- buttonPrimary: background=#9554FF, textColor=#F8F8F8, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#364153, borderColor=#D1D5DC, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: IT professionals and engineers

## DrDroid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Symptom-Based Alerts: Putting User Experience at the Forefront**
  - Image: 
  - Source: https://notes.drdroid.io/symptom-based-alerts-putting-user-experience-at-the-forefront
- **Tools I use as an early stage founder**
  - Image: 
  - Source: https://notes.drdroid.io/tools-i-use-as-an-early-stage-founder
- **DrDroid - AI SRE Agent for Incident Response & Root Cause Analysis**
  - Image: 
  - Source: https://drdroid.io/
- **Setting Up Your Open Source Observability Stack | Engineering Tools**
  - Image: 
  - Source: https://drdroid.io/engineering-tools/setting-up-your-open-source-observability-stack
- **Product Updates - DrDroid**
  - Image: 
  - Source: https://docs.drdroid.io/changelog
- **AI SRE Copilot Agent for DevOps Teams | Engineering Tools**
  - Image: 
  - Source: https://drdroid.io/engineering-tools/ai-sre-copilot-agent-for-devops-teams

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.